Natalie Ross November 24, 2021 Many brands these days are looking to use digital marketing to establish better long-term relationships with smaller groups of existing customers. They do this as a way of building trust and their expanding audience. This requires an approach often referred to as “community marketing.” Sponsored Communities One major way to … Continue reading Reaching Real Communities with Digital Marketing
Tag Archives: Communities’
Online Communities: What Do They Mean For Your Brand?
Sahail Ashraf August 9, 2021 Online communities can be great ways to build up a feeling of belonging among your customers. They are also effective marketing machines. We take a look at why they are worth creating An online community is a great place to foster relationships with customers and other people important to your … Continue reading Online Communities: What Do They Mean For Your Brand?
Link Building 101: Using Online Communities and Forums for Backlinks in 2021
Ioan Gerosanu June 24, 2021 In our previous article from the Link Building 101 series, we discussed what hyperlinks are, why they are relevant and important for higher organic rankings, and how you can start earning backlinks using Google Alerts. I hope you’ve already managed to put it into action and you’re eager to learn … Continue reading Link Building 101: Using Online Communities and Forums for Backlinks in 2021
Modern Customers Want Brand Communities, No More Advertising
Dana Kachan January 15, 2021 Customers feel the growing need for online socializing, especially when most of us are staying at home during the lockdown. The power of community marketing is rising amidst social distancing in the offline world. “People do not buy goods and services. They buy relations, stories and magic” – Seth Godin … Continue reading Modern Customers Want Brand Communities, No More Advertising
What’s Wrong With Online Communities Today?
Janet Fouts — May 30, 2020 If you know me, you know that community has always been the backbone of my work, and the foundation of my business. You may also know that taking a thoughtful and mindful approach to how we communicate with others really matters. In the last week, I have been so … Continue reading What’s Wrong With Online Communities Today?
How to Utilize Communities to Grow Your Brand
Lachlan Kirkwood — April 30, 2020 As user behaviors transform towards more private and meaningful conversations, engagement rates across branded profiles have started to shift. An engaging social media strategy is no longer reliant on simply publishing content in the open. Users now seek more authentic interactions across their own network and the brands they … Continue reading How to Utilize Communities to Grow Your Brand
How Community Managers Engage and Manage Communities
Megan Mosley — February 13, 2019 Follow @ReferralRock — February 13, 2019 We’re always looking for ways to do our job better. Recently we’ve been thinking about updating the way we use our social platforms. We regularly post, but altogether we don’t have a true strategy for managing them. Because we know why social media … Continue reading How Community Managers Engage and Manage Communities
Fostering Vibrant Small Business Communities Through Mentoring and Education
Mike Macioci — November 27, 2017 Follow @mikemacioci — November 27, 2017 Throughout my professional life I have learned that by asking questions(especially the right ones) one can learn a lot. This article is another in a series of interviews I am doing, focusing on accomplished individuals with valuable perspectives. I hope you find it … Continue reading Fostering Vibrant Small Business Communities Through Mentoring and Education
Community Moderation Tactics for Healthy Online Communities
Mary Napoleon — October 28, 2016 Follow @mknapoleon— October 28, 2016 Community moderation isn’t just about removing the bad stuff that detractors post in your community. It also includes making decisions about what you want your community members to do. For most customer communities, new members tend to be “lurkers” in the beginning. Emphasizing the … Continue reading Community Moderation Tactics for Healthy Online Communities
The Human Operating System Runs on Communities
by Bryan Kramer Follow @bryankramerSeptember 14, 2016 It’s not news that we spend a lot of time on social media and online communities; what is interesting about our interactions with others online is that they’re basic necessities, just like food, water and shelter. In 1986, social psychologists McMillan & Chavis developed the definition of community … Continue reading The Human Operating System Runs on Communities