Elon Musk’s texts with Jack Dorsey and Parag Agrawal detail tumultuous Twitter negotiations Karissa Bell @karissabe A tranche of Elon Musk’s private messages have been made public as part of his ongoing lawsuit with Twitter. The messages, revealed in a court filing Thursday, shed new light on Musk’s behind-the-scenes negotiations with Twitter’s leadership, as … Continue reading Twitter’s Community Notes feature starts rolling out globally
Fans, SuperUsers, Ambassadors: Community as Marketing December 23, 2022 A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of “SuperUsers” emerged, Visible started seeing a strategy for a self-run community that could have solid KPIs, … Continue reading Fans, SuperUsers, Ambassadors: Community as Marketing
At Inbound 2022, HubSpot filled in the dots between the need for community and the demand for a connected customer experience Kim Davis on September 9, 2022 It was an ambitious message to deliver. The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly … Continue reading HubSpot pairs community with a connected platform
6 Benefits of Small Businesses in a Community Aisha Noreen / 15 May 2022 In a world where corporate giants are constantly taking over, small businesses are a breath of fresh air. Small businesses add personality and charm to a community and give it character and vitality. Moreover, community involvement is at its finest … Continue reading 6 Benefits of Small Businesses in a Community
By Tarun Galagali and Rem Koning April 09, 2022 When people of color burn out in the workplace, they often focus on the immediate factors: a challenging relationship with a manager; unpredictable hours that complicate work-life balance; and perhaps, if they’re feeling safe in sharing, the biases and aggression that are all too pervasive … Continue reading Helping BIPOC employees fight burnout and find community
By Rachel Kim Raczka February 09, 2022 Nadya Okamoto wants to make your period better. Well, better for you, and better for the environment. On average, Global Citizen estimates that menstrual products can sit in landfills for 500 to 800 years before they fully decompose, to say nothing of the single-use plastic applicators. August, … Continue reading This Gen Z-founded period brand is building a community around sustainable, inclusive menstrual care
Sahail Ashraf January 8, 2022 Online communities exist, and brands are starting to realise just how important they are. But how do you create one? Should you create one? We take a look at the key points behind this growing phenomenon. While some would argue that social media is all about community, there is another … Continue reading Building a Community Online
On the back iof a solid earnings performance, LinkedIn Marketing Solutions announces new features. Kim Davis on November 10, 2021 “We’re very happy with the position we’re in and we have some confidence going into the next few quarters.” Penry Price, VP, Marketing Solutions at LinkedIn was reflecting on the recent healthy earnings report for … Continue reading LinkedIn is leaning into community
Natalie Luneva September 25, 2021 Do you believe in community-led growth? Even if you don’t, thousands of SaaS companies have already built their communities on different platforms and have reached a new level of relationship with their users. Private communities help lower ad expenses, build social proof, better serve your users, and the list goes … Continue reading How to Engage a Community Around Your SaaS
Andres Muñoz September 9, 2021 Here’s a number that will get you excited about starting and growing your online community: On average, online communities generate a 6,469% ROI. But increasing sales isn’t the only thing that an online community around your brand can achieve. An authentic relationship with your customers can give you valuable insights, … Continue reading How to Build a Successful Online Community in 8 Steps
