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Yelp Data Shows Success Comes More Easily When Brands Build Community by Laurie Sullivan @lauriesullivan, April 13, 2023 Yelp debuted its first Most Loved Brands list on Thursday based on the company’s data, highlighting the best-in-class restaurants and retailers. The list of the 50 most-loved restaurants, food and retail brands, according to the Yelp community, … Continue reading Yelp Data Shows Success Comes More Easily When Brands Build Community
Martech is the intersection of marketing, where women hold 48% of all jobs, and tech, which is only 27% women. Constantine von Hoffman on March 8, 2023 Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. “IWD 2023 is a great … Continue reading International Women’s Day 2023 and the martech community
Elon Musk’s texts with Jack Dorsey and Parag Agrawal detail tumultuous Twitter negotiations Karissa Bell @karissabe A tranche of Elon Musk’s private messages have been made public as part of his ongoing lawsuit with Twitter. The messages, revealed in a court filing Thursday, shed new light on Musk’s behind-the-scenes negotiations with Twitter’s leadership, as … Continue reading Twitter’s Community Notes feature starts rolling out globally
Fans, SuperUsers, Ambassadors: Community as Marketing December 23, 2022 A year ago, Visible Wireless built its own social sandbox apart from the usual platforms. It was a forum for prospects to discuss what they liked. As a class of “SuperUsers” emerged, Visible started seeing a strategy for a self-run community that could have solid KPIs, … Continue reading Fans, SuperUsers, Ambassadors: Community as Marketing
At Inbound 2022, HubSpot filled in the dots between the need for community and the demand for a connected customer experience Kim Davis on September 9, 2022 It was an ambitious message to deliver. The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly … Continue reading HubSpot pairs community with a connected platform
6 Benefits of Small Businesses in a Community Aisha Noreen / 15 May 2022 In a world where corporate giants are constantly taking over, small businesses are a breath of fresh air. Small businesses add personality and charm to a community and give it character and vitality. Moreover, community involvement is at its finest … Continue reading 6 Benefits of Small Businesses in a Community
By Tarun Galagali and Rem Koning April 09, 2022 When people of color burn out in the workplace, they often focus on the immediate factors: a challenging relationship with a manager; unpredictable hours that complicate work-life balance; and perhaps, if they’re feeling safe in sharing, the biases and aggression that are all too pervasive … Continue reading Helping BIPOC employees fight burnout and find community
By Rachel Kim Raczka February 09, 2022 Nadya Okamoto wants to make your period better. Well, better for you, and better for the environment. On average, Global Citizen estimates that menstrual products can sit in landfills for 500 to 800 years before they fully decompose, to say nothing of the single-use plastic applicators. August, … Continue reading This Gen Z-founded period brand is building a community around sustainable, inclusive menstrual care
Sahail Ashraf January 8, 2022 Online communities exist, and brands are starting to realise just how important they are. But how do you create one? Should you create one? We take a look at the key points behind this growing phenomenon. While some would argue that social media is all about community, there is another … Continue reading Building a Community Online
On the back iof a solid earnings performance, LinkedIn Marketing Solutions announces new features. Kim Davis on November 10, 2021 “We’re very happy with the position we’re in and we have some confidence going into the next few quarters.” Penry Price, VP, Marketing Solutions at LinkedIn was reflecting on the recent healthy earnings report for … Continue reading LinkedIn is leaning into community
