Tag Archives: Community

How technology is enabling community marketing

In the second part of a two-part article we look at two very different ways technology can support community. Kim Davis on August 31, 2021 “Community as a function of business and a function of practice has been a long time coming. It’s just maturing. You need the technology to enable these things. The people … Continue reading How technology is enabling community marketing →

Building a community

Community Building

Plus, TransUnion launches TruAudience. Kim Davis on August 26, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, … Continue reading Building a community →

Why community could be the next big thing in marketing

Community Building

In the first part of a two-part article we look at why even B2B marketers are talking about community. Kim Davis on August 25, 2021 “I was just being selfish. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A lot of … Continue reading Why community could be the next big thing in marketing →

How to Support Your Community this Giving Tuesday

Community Building

Ashley Perssico December 1, 2020 It goes without saying that 2020 has been quite the year. In fact, you’re probably sick of hearing things like “in these unprecedented times,” and “now more than ever,” just as much as I’m sick of typing them. But, it’s true. We are in unprecedented times. And, now more than … Continue reading How to Support Your Community this Giving Tuesday →

How to Create Viral Facebook Community Growth

Facebook Community

Austin Iuliano September 18, 2020 In my previous article How to Create an Effective SWOT Analysis and MVP Fast I used the example of a side project I’m creating, This Unicorn Life. Today I’m going to share with you exactly how this side project is growing a massively viral Facebook Community from scratch. Creating My … Continue reading How to Create Viral Facebook Community Growth →

Community Education: 4 Lessons for Better Forums and Groups

Community Building

Jonathan Crossfield September 2, 2020 When I made my first tentative steps onto the internet, approximately **cough** years ago, like most people I was a very passive user. It seemed like a reasonably handy way to look up information related to my hobbies, usually wrapped in a garish Geocities website full of animated icons and … Continue reading Community Education: 4 Lessons for Better Forums and Groups →

COVID-19 Requires Brands To Aid Community Relief Efforts

Branding Trends

COVID-19 Requires Brands To Aid Community Relief Efforts by Sarah Clark , August 28, 2020 Consumers expect brands to step up and be a force for good. Research shows 67% of American consumers have changed their opinions of companies for the better because of their COVID-19 responses. How brands respond during a crisis directly impacts future favorability and … Continue reading COVID-19 Requires Brands To Aid Community Relief Efforts →

Community Management in the Times of an Epidemic

Community Building

Sahail Ashraf — May 28, 2020 As soon as COVID-19 began to take hold and countries began to take emergency measures to protect lives, brands started to look at how best to serve their customers during the crisis. It became clear that business was going to have to change on a massive level as people … Continue reading Community Management in the Times of an Epidemic →

COVID-19 stories: Marketers are using this time build community

World Level Crisis

Here are some encouraging stories from marketers who are pivoting to help customers, and their staff, during the crisis. Wendy Almeida on April 14, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. Here … Continue reading COVID-19 stories: Marketers are using this time build community →

Facilitating Brand Community

Branding Lessons

Daniel Hopper — April 9, 2020 Community is important to consumers. A strong motivation for community membership peoples’ desire to interact with like-minded others. Gives people a sense of their authentic “true selves” as they feel a sense of belonging with the others in the community and believing in a common set of values. Having … Continue reading Facilitating Brand Community →