By Abhishek Talreja November 14th, 2016 LinkedIn is one of the most powerful platforms to market your B2B business effectively. According to this study, 88% of B2B marketers use LinkedIn for marketing their products/services. The same study shows that 42% of all LinkedIn users agree to benefit from participating in LinkedIn groups. LinkedIn groups are … Continue reading How To Run A LinkedIn Community That Amplifies Value
Mary Napoleon — October 28, 2016 Follow @mknapoleon— October 28, 2016 It’s easy to see how social media marketing has become confused with community marketing over time. Social networks can be a great place to promote content, engage leads and build an audience, but these networks alone can’t accommodate authentic conversations with customers. Some brands … Continue reading Why Social Media Isn’t the Answer for Your Community Marketing
Mary Napoleon — October 28, 2016 Follow @mknapoleon— October 28, 2016 Community moderation isn’t just about removing the bad stuff that detractors post in your community. It also includes making decisions about what you want your community members to do. For most customer communities, new members tend to be “lurkers” in the beginning. Emphasizing the … Continue reading Community Moderation Tactics for Healthy Online Communities
by Meg CabreraOctober 22, 2016 In the digital marketing world, more and more brands are now geared towards building a community. A community is a group of people engaging, sharing, and working toward a common goal. They are bound by similar interests, or thoughts. Brands like Disney and Red Bull have embraced this marketing initiative. … Continue reading How to Build an Online Community
by Caitlin Zucal Follow @Caitlin_ZucalOctober 23, 2016 Experts add immense value to an online community. They possess a wealth of knowledge that enables others to become more productive and solve problems. But expert status doesn’t happen overnight. Instead of having all the answers, most of us join an online community in search of an answer. … Continue reading From Everyday User to Community Expert
by Young Entrepreneur Council Follow @YECSeptember 12, 2016 1. Subsidize or Pay the Event Fee At our company, we have a policy where we will cover or subsidize event costs or courses that are related to our industry or will help an employee further their professional development. By reminding employees about this policy, I find … Continue reading How Can You Best Encourage Employees to Attend Events Related to Your Industry in Your Community?
by Caitlin Zucal Follow @Caitlin_ZucalAugust 22, 2016 Launching an online community is an exciting new business initiative that needs to be aligned with your company’s goals and objectives. However, many companies fail to create a well-thought out launch plan, a mistake that can quickly and easily result in a failed online community. With the right … Continue reading Scratch Off Your Community Launch Checklist
by Maya Paveza Follow @mayapavezaAugust 8, 2016 A lot of people wonder why they would want an online community. There are really two questions in the single statement. Do you need a community as a member? Likely. Do you need to build a community as a leader? Perhaps. There are a few simple ways to … Continue reading Join or Build: What Do You Need from an Online Community?
by Maya Paveza Follow @mayapavezaAugust 7, 2016 Social collaboration is one of the best ways to quickly build a fun and enthusiastic community online. People want to enjoy being part of a community, engaging with others in conversation and discussions, sharing and working together. People want to feel as though they offer value to a … Continue reading 5 Proven Tips to Build a Collaborative Community
by Bonnie Harris July 22, 2016 Follow @waxgirl333July 22, 2016 Slack is a team messaging app that has created a great deal of excitement since its release in February 2014. Those who use it love it, as shown in its high engagement rates. If you’re considering implementing Slack as part of your marketing efforts, here … Continue reading Building a Slack Community
