by Cassandra Jowett April 3, 2016April 3, 2016 Every brand wants (or should want) to build a robust online community for users of their product. Online communities allow companies to: Connect with customers and potential prospects to better understand their needs Better educate users so they become product experts Help generate and unearth customer stories … Continue reading 5 Things Killing Your Customer Community
by Personal Branding Blog March 29, 2016March 29, 2016 Building a brand is one of the hardest things a company can do. You know what “I’m lovin’ it” means. You know what a bright red cross means — but how those companies are able to go about creating their brands takes some ingenuity. It doesn’t … Continue reading Personal and Business Branding Through Community Service
by Luc Vezina March 13, 2016 Follow @lvezMarch 13, 2016 The age-old question comes up time and time again: should we keep our customer community private or public? There’s always anxiety in having “dirty laundry” aired out publicly, with Google’s search engine robots crawling them for the whole world to see. On the other hand, … Continue reading Should Your Customer Community Be Public Or Private?
by Adrian Speyer March 5, 2016 Follow @adrianspeyerMarch 5, 2016 According to numerous sources, 2016 is the year of video. We couldn’t agree more, and last week, Margot Mazur from Wistia and yours truly talked about visual story-telling in your community. There are lots of compelling facts about the importance of video in the buying … Continue reading The Four Ways to Use Video in Your Community
by Isha Vohra January 16, 2016 Follow @grazittiJanuary 16, 2016 Content plays an indispensable part when it comes to maintaining a high-performance online community. It can be in any form – blog posts, comments, help articles, release notes, technical/troubleshoot documentation, videos, webinars, newsletters, or/and anything else that appears on your web assets. So, if you … Continue reading Do You have the Right Content Strategy For Your Online Community?
by Bryan Kramer January 14, 2016 Follow @bryankramerJanuary 14, 2016 Do you Snapchat? If not, you are definitely missing out on one of social media’s biggest success stories. Since its 2011 launch, the app that allows users to send videos and photos that automatically self-destructs, now boasts over 6 billion daily views. While the original … Continue reading How to Build and Grow Your Snapchat Community
by Susan Gilbert December 3, 2015 Follow @SusanGilbertDecember 3, 2015 Why You Should Be Marketing On Google Plus Are you ready to ramp up your marketing strategy on Google Plus? If you answered “No”, you may want to reconsider. The new Google Plus design, launched in mid-November, provides more emphasis on niche communities that bring … Continue reading Grow Your Online Community With The New Google Plus
Patrick GroomeOctober 31, 2015 The internet has done a lot for humanity, but improving our average level of civility isn’t one of them. Our collective ability to be unpleasant to each other is more refined than ever before. By and large, we’re using this ability to its fullest. All public-facing roles can expect to deal … Continue reading How to Take the Hits From Your Community
Rachel AndersonOctober 25, 2015 I live and do business in Montana, where small business is the lifeblood of almost every community. The vast majority of my local clients are solopreneurs or small businesses with less than 10 employees. When meeting with a client for the first time, we often discuss what role marketing has played … Continue reading Marketing a Small Business in a Small Community
Roxanne RoarkOctober 16, 2015 How do you increase Twitter followers? How do you build your network on Twitter? These are easy questions to wonder about when you are a brand trying to build your Twitter account or a small business trying to figure out this Twitter “stuff”. As for many small businesses trying to build … Continue reading Building A Community: How to Increase Twitter Followers
