Kat Boogaard — May 17, 2019 — May 17, 2019 Ask any social media marketer what their biggest beef with Instagram is and you’re sure to hear some muttering about the always-changing algorithm. But, another commonly aired grievance is the trouble with links. At least link in bio tools for Instagram solve one of those … Continue reading The Best Link in Bio Tools for Instagram Compared
By Herbert Buchhorn January 9th, 2018 In addition to their online shop, retailers can access a wide variety of e-commerce platforms and thus use the existing infrastructure. But which platform is best suited and what are the advantages and disadvantages from a dealer’s point of view? Insight into 5 alternatives to your own online shop. Use … Continue reading International Online Marketplaces Compared
Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between marketing mix modeling, multi-touch attribution, and cross-channel attribution. Alison Lohse on June 9, 2017 Marketing analytics is one of the most buzzed-about categories in the current red-hot martech landscape. For those of us … Continue reading What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared
By Shane Barker February 11th, 2016 Conversion rates are popular figures used in online marketing to analyze the percentage of users taking a desired action. In simple terms, a conversion is “the task you want your web visitor to do on your website.” This can be signing up for a newsletter, buying a product, scheduling a … Continue reading 13 Conversion Rate Optimization Tools Compared
