Tag Archives: Comparing

Comparing Online Marketing Tactics for Local and International Companies

Online Marketing

Vikas Kalwani September 20, 2021 Many multinationals suffer from the same limitations that plague many small businesses. They are disadvantaged because they have little or no local presence, so internet marketing techniques need to be explicitly fine-tuned to establish a competitive edge over their competitors. If you’re running an international company, it’s worth considering why … Continue reading Comparing Online Marketing Tactics for Local and International Companies →

Side by side: Comparing two performance marketing tools/agencies

Outsourcing

Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies. Andreas Reiffen on January 25, 2018   As performance marketers, we’re conditioned to want to test everything. From the impact of feed titles to the incrementality of each channel, we … Continue reading Side by side: Comparing two performance marketing tools/agencies →

Comparing content production models: Which is right for your business?

Content Strategy

Columnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you determine which is the best fit for your organization. Rachel Lindteigen on July 21, 2017 If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common … Continue reading Comparing content production models: Which is right for your business? →

Comparing Internal CX and Syndicated Studies

Business Development

by David EnsingOctober 16, 2016 From time to time, clients ask why their internal customer experience (CX) tracking programs appear to yield different results than independent third-party syndicated studies. In the automotive customer experience industry, the independent studies most clients ask about are the JD Power Sales Satisfaction Index (SSI) and Customer Service Index (CSI) … Continue reading Comparing Internal CX and Syndicated Studies →

Comparing The Breakdown in Difference Between Ecommerce Platforms

eCommerce Platforms

by Tracey Wallace July 26, 2016 Follow @tracewallJuly 26, 2016 Meeting your business objectives isn’t easy –– no matter how many Inc., Entrepreneur, Fast Company or Medium posts go viral within the executive community explaining why this or that strategy produced hockey stick growth. The truth of the matter is this: what makes your business … Continue reading Comparing The Breakdown in Difference Between Ecommerce Platforms →

The Secrets to Comparing and Evaluating your Most Successful Social Media Channels

Social Media Utilization

Michelle McGowanJanuary 27, 2015 How to do it and Why is it Important: You’ve done all the right things, set up all the right social accounts, and loaded them up with all the right content to represent your brand. Great, but that’s just Part I. Finding the real value in your social media efforts is … Continue reading The Secrets to Comparing and Evaluating your Most Successful Social Media Channels →

Comparing Social Curation Tools: A Review of RebelMouse, Tint and Chute

Social Media Utilization

Stephanie BousquetJanuary 16, 2015 Keeping up with the overwhelming demand for content was a major obstacle for brands in 2014.  How can you produce massive amounts of engaging, authentic contentwhile under seriously limited time constraints?  One solution is to leverage existing social content from your brand and your customers. Many brands are turning to social … Continue reading Comparing Social Curation Tools: A Review of RebelMouse, Tint and Chute →

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