Marco Mijatovic — July 3, 2017 — July 3, 2017 Have you heard the one about email marketing? You know, the school of thought which claimed that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to thrive … Continue reading 4 Compelling Stats That Prove Email Marketing Is Alive
Jason Obenhaus — March 2, 2017 Follow @JObenthehaus— March 2, 2017 You’re probably used to hearing about the importance of leveraging Facebook in your digital marketing. Your customers are already using Facebook to connect with friends and family, so why not use it to connect with them through your business? It makes sense considering people … Continue reading How Do I: Write Compelling Facebook Ad Copy?
Jefri Yonata — February 8, 2017 — February 8, 2017 Where an idea comes from is a mystery yet to be solved (if it ever can be solved). Sometimes you get a brilliant idea at the worst time possible: for example, while you’re shaving. But how? If there’s anything more difficult than coming up with … Continue reading 5 Compelling Reasons to Sell Your Craziest Ideas With Animated Explainer Videos
Laura Patterson — January 6, 2017 Follow @LauraVEM— January 6, 2017 A compelling, meaningful and relevant value proposition enables you to increase the quantity and quality of prospective opportunities, gain market share in your targeted segments, and charge a premium price. Conversely, poor positioning contributes to long sales cycles, low close rates, customer confusion, channel … Continue reading Best the Competition with a Compelling Value Proposition
Lewis Stowe — November 22, 2016 — November 22, 2016 Your drip campaign comes when you want to make your sales growth predictable. You may think that this is a very specific solution to a broad dilemma faced by companies every day. That may lead you to wonder, “will this work for my company and … Continue reading How to Prospect for a Compelling Email Drip Campaign
Lindsay Christensen — November 17, 2016 — November 17, 2016 Text ads are an extremely important element of your PPC campaign. Your text ads serve as your gatekeeper to keep out the searchers you don’t want and attract the searchers you do want. Consider these three tips for creating compelling text ads: 1. Balance Your … Continue reading Mastering PPC: 3 Tips for Creating Compelling Text Ads
by Shawn Cabral July 12, 2016 Follow @shawncabralJuly 12, 2016 Imagine hearing the story of Aladdin, but starting in the middle once Aladdin has already transitioned into Prince Ali. Or reading the story of Cinderella, but skipping straight from meeting her new stepmother to riding to the ball in a pumpkin carriage. Not only would … Continue reading Telling Compelling Stories In The Digital Age: 3 Tips
by Claude Harrington June 11, 2016June 11, 2016 We all know that explainer videos should be compelling. But, of course, that’s one of those things that’s easier said than done. And it’s a task that’s made even harder when you factor in that “compelling” is not a yes-or-no binary function. It’s not as simple as … Continue reading 6 Tips to Keep Your Explainer Video Compelling from Start to Finish
by John Reardon May 20, 2016May 20, 2016 Visual design is important. It impacts everything we interact with and consume everyday. A good visual design, whether it be digital or in tangible space, can take an experience from bad to good or from good to great. However, for websites and digital content, bad design can … Continue reading 4 Easy Guidelines for Creating Clean and Compelling Professional Designs
by Chris Boyles March 17, 2016 Follow @chrsboylsMarch 17, 2016 A few years ago Business Insider famously published an article entitled “It’s More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad.” Their list of things you’d have a greater chance of doing: Winning a Mega Millions lottery … Continue reading How Facebook’s New Ads Make a Compelling Case for Content Marketing
