by Amanda Clark January 18, 2016 Follow @GrammarChicIncJanuary 18, 2016 Report after report and study after study suggests that email is the most effective digital marketing tool. So if you’re not seeing much of a benefit from your email marketing program, you’ve gotta wonder why. Maybe the reason people aren’t responding to your emails is … Continue reading This Is How To Write A Compelling Email Subject Line—And Boost Your Open Rates
by Janna Hartley January 5, 2016January 5, 2016 There are a number of factors that can impact your email open rate. Some of these; who the email is sent from, the cleanliness of your list, and the day/time the email was sent, can be manipulated and controlled to a degree. There are however, external factors … Continue reading 7 Tips to Create Compelling Email Subject Lines
by Scott Sims December 4, 2015 Follow @bscottsimsDecember 4, 2015 Bloggers, small business owners, and marketers have been struggling with the same problem for years:how to create compelling content.Why is this such a struggle?Because they’re using the wrong process ,or worse, they don’t use a process at all. Some of them simply create content based on … Continue reading 4 Step Process to Create Compelling Content for Your Audience
Amanda LoewySeptember 10, 2015 As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, … Continue reading 6 Compelling Reasons Why Your Business Should Use Instagram For Marketing
Virginia FrancoSeptember 10, 2015 Don’t lose your reader by skimping on this most commonly-read section. Few LinkedIn readers realize that after the headline, the Summary section is the second most widely-read section on a LinkedIn profile. Furthermore, studies show readers spend more than 90% of their total time focused solely on this section. THE BOTTOM … Continue reading Hook Your Reader With A Compelling, Searchable LinkedIn Summary Section
Virginia FrancoAugust 10, 2015 Did you know that after the headline section LinkedIn is the second most widely-read section on your profile? Furthermore, studies show readers spend more than 90% of their total time focused solely on this section. THE BOTTOM LINE? If you don’t hook the reader with a persuasive Summary Section your chances … Continue reading 5 Tips To Hook Your Reader With A Compelling LinkedIn Summary Section
Grant MunroAugust 4, 2015 1.44 Billion, 300 Million, 302 Million. Those are the estimated number of users on Facebook, Instagram and Twitter respectively. With userbase growth forecasted to remain in double digits for all three networks for the next few years, there is unprecedented potential for marketers to share their brand story on a large … Continue reading Why Marketers Must Tell a Compelling Visual Brand Story
Tea SilvestreApril 26, 2015 Do you dread writing your About Page (like you dread cleaning out the fridge)? You’re not alone. We all know we need one. And yes, it’s probably one of THE most-visited pages on your entire site. (Have you checked your Google Analytics lately? Go do it. I’ll wait.) It’s also one … Continue reading How to Tell A Compelling Story With Your About Page
Henley WingMarch 7, 2015 We’re obsessed with finding ways to convert our leads into customers. We obviously invest time on customer service and educational content, but the most effective method of converting – by far – is through a webinar. In fact, the conversion rate of webinar attendees to paid customer is a robust 20%. … Continue reading 15 Lessons On Creating Compelling Webinars That Convert
Larisa BedgoodFebruary 23, 2015 Most consumers shop across multiple channels – in fact, a whopping 72% want to connect and engage with brands through digital channels. Most businesses have made or are beginning to make the transition to better engage today’s digital consumers. Offline must be integrated with online methods, consumer data must be collected … Continue reading 5 Compelling Reasons To Ramp Up Your Digital Marketing Strategy
