Katy French July 2, 2020 According to iHire’s 2019 Employer Branding Pulse Survey, 59.3% of companies either don’t have an employer branding strategy, or don’t know if they do. If you fall into that camp, it’s time to remedy that ASAP. The hiring game has changed. Job candidates expect a lot more than a paycheck … Continue reading How to Do an Employer Competitive Analysis
Brandon Leibowitz — June 1, 2020 Competitive analysis is, in a nutshell, is the process of gathering and analyzing data about your competitors, mainly to compare their strengths and weaknesses when compared to yours. The main idea is that the better we understand our competitors, the more effective we can outsmart them. However, although it’s … Continue reading How to Do Competitive Analysis in 2020: A Step-by-Step Guide
Steven Imke — May 4, 2020 There are many factors good negotiators try to control to give them a competitive advantage in negotiations. Factors such as timing and the location of the meeting, as well as the use of body language and even what each party had to eat can contribute to more successful negotiations. … Continue reading How to Achieve a Competitive Advantage in Negotiations
Nicole Blanckenberg — February 25, 2020 Finding the most effective product price can be a tricky affair, but it’s also incredibly important to the success of your online store in cutthroat niches, which is where competitive pricing strategies for eCommerce come in. The right pricing strategy will ensure you are able to price your products … Continue reading Competitive Pricing Strategies for eCommerce
Sanya Taylor — February 19, 2020 When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. Knowing what your competitors are doing can help inform your firm’s next steps and arm you with a lot of great intel – information such as their target … Continue reading 5 Key Steps to Conducting a Competitive Analysis
Michael Bianco-Splann — January 23, 2020 Clients, customers, and employees all share one unique quality: being human. As human beings, we know when someone is being genuine as opposed to speaking “corporate talk,” mouthing the words that relegate us to being a number rather than an individual. We know the difference between rote, systematic adherence … Continue reading 5 Reasons to Be Real: Authenticity is the New Competitive Edge
Laura Patterson — January 13, 2020 One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is referred to as a message map. A quality message map serves as a tool to ensure … Continue reading A Quality Message Map Makes a Powerful Competitive Weapon
Brian Taylor — January 7, 2020 Businesses and startups at present should be more alert and cautious than they were ten years back. This is because of the business models that are being followed now. For example, the on-demand business model requires very little capital and this has made many to launch startups using this … Continue reading 10 Tips to Have a Better Business Growth and Be Competitive for Other Businesses
Oliver Peterson — December 31, 2019 How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own. You need to make sure you’re out-competing the competition by keeping costs down and understanding the value you’re delivering to your customer. But how do you continuously improve your … Continue reading What is Value Chain Analysis? How to Deliver Value & Gain a Competitive Advantage
Competitive Analysis On Amazon Takes A Turn by Laurie Sullivan @lauriesullivan, December 13, 2019 Developers at Gradient.io — an intelligent insights platform that tracks sales on Amazon — made changes to its technology that now allow marketers selling on Amazon to track not only the performance of their brands, but competitors too. The company — … Continue reading Competitive Analysis On Amazon Takes A Turn
