Peter Sheldon — September 8, 2017 Follow @magento — September 8, 2017 Free-Photos / Pixabay Forrester Research’s new report, “The Forrester Wave™: B2B Commerce Suites For Midsize Organizations, Q3 2017”, explores the commerce needs of midsize B2B companies and evaluates B2B commerce suite providers. What This Means for B2B Merchants “We’re seeing a wave of … Continue reading B2B Commerce: 4 Ways to Stay Competitive
Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed. Julie Joyce on August 15, 2017 I’ve recently softened my stance on competitive analysis. I once thought that it was not worth my time; usually, what I saw was that people were simply using it to copy … Continue reading How to generate ideas when competitive analysis shows you nothing
Karl Feldman — August 10, 2017 — August 10, 2017 We’ve written before on the importance of brand research. But today, I want to help you understand exactly how it gives your firm an advantage in the marketplace. What specific points of leverage does a firm that conducts research have that it didn’t before? Let … Continue reading How Brand Research Delivers Competitive Advantage
Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn’t focus on what they know about the tools, but instead take a look at their soft skills. Nick Iyengar on July 18, 2017 One of the biggest challenges of working in the digital marketing analytics … Continue reading Identifying top analytics talent in a competitive environment
Christopher Moore — July 4, 2017 Follow @cjmoore — July 4, 2017 Opening your eCommerce business up to new markets is an exciting prospect because it means more business for you. But selling internationally isn’t a walk in the park. In addition to order fulfillment, pricing is another area that’s hard to get right. You … Continue reading Borderfree E-commerce Competitive Pricing Strategies
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. Lori Weiman on May 18, 2017 Welcome back to my eight-part series providing marketers with growth … Continue reading 2017 SEM growth hacks: Gain monster paid search growth using competitive data
Svitlana Graves — May 14, 2017 — May 14, 2017 “Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until … Continue reading A Step-by-Step Guide to Conducting Competitive Analysis
Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier. Rachel Lindteigen on March 3, 2017 If you’re like most marketers, you’re focused on your content marketing efforts, but you’re probably also curious about what your competition … Continue reading How to create a competitive content insights report step-by-step
In the new year, columnist Thomas Stern argues we should adopt new strategies for monitoring and analyzing the competition. Here are his suggestions. Thomas Stern on February 2, 2017 With search marketing in a relatively constant state of evolution, refreshing competitive strategies is an exercise that is easily overlooked. As we enter a new … Continue reading Refreshing competitive search strategies in 2017
How effective is your enterprise mobile app strategy? Contributor Bridget Roman dives into the results from an Adobe survey to uncover tips to keep you a step ahead of the competition. Bridget Roman on January 18, 2017 Every digital marketer loves talking about consumer-facing apps, and why shouldn’t they? They’re fun, flashy, and — … Continue reading 5 tips for gaining a competitive advantage with your enterprise mobile app strategy
