by Ian Dainty March 21, 2016 Follow @iandaintyMarch 21, 2016 First of all, let’s look at what the status quo is, and why companies stay with it. From Wikipedia – “meaning the existing state of affairs. It is a commonly used form of the original Latin “status quo” – literally “the state in which”. To … Continue reading Why The Status Quo is Your Most Challenging Competitor in B2B Sales
by Elna Cain February 8, 2016February 8, 2016 As writer Anthony J. D’Angelo suggests, “Don’t reinvent the wheel, just realign it.” When you see that a system works for someone else, do you start from scratch as you work towards a similar goal? Or do you add your own flavor to what’s already worked for … Continue reading Watching (and Learning From) Competitor PPC Campaigns
by Michael Wight November 22, 2015November 22, 2015 Competition is always seen as a negative element in the business environment. After all, they steal your profits, market share, and even customers. Almost all businesses and organizations desire to beat the competition and emerge on top. Sure, staying ahead of competition and ensuring an edge over … Continue reading How To Use Your Competitor To Get A Jump In Business
Amanda GrinavichOctober 14, 2015 When it comes to sales and marketing (or anything really), a lot can be learned from our enemies – err, competitors. An examination of what your top competitors are doing can clue you in on what to do to step up your game — or heck, even what not to do. … Continue reading Conducting an SEO Audit Pt. 4: Competitor Research
Chelsea VarneyMarch 13, 2015 Things can be difficult to comprehend without context. This statement is particularly true when looking at data relating to your brand – without an in-depth understanding of the industry and competitors, it will be hard to determine where you place and what you need to do to succeed. By monitoring competitors … Continue reading Competitor Analysis: Top Tips For Conducting Competitor Research
by Alicia Thomas March 12th, 2015 Alicia Thomas Alicia is the Content Manager at Search Engine People, where she enjoys helping clients grow their online presence through creative and engaging content. The quality of your content is an important factor when it comes to your search rankings. No longer is content simply about the number … Continue reading 9 Tips For Evaluating The Quality Of Your Site’s Content vs. A Competitor
By Rachel Clapp Miller, Published November 14, 2014 There’s as much differentiation in how you sell as there is in what you sell. The most successful salespeople don’t stand out from the competition by touting features and functions of their latest product. Rather, they are diligent about selling fundamentals and following key sales best practices. … Continue reading 5 Sales Best Practices That Will Make Your Competitor Nervous
