Company defends its ad tech dominance by pointing to market competition, low fees and benefits for businesses. Is it true? Anu Adegbola on September 10, 2024 With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. … Continue reading Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
Amazon Seeks More AI Updates Like Rufus To Outpace Competitors by Laurie Sullivan , Staff Writer @lauriesullivan, July 12, 2024 Have you met Amazon Rufus, an AI shopping assistant now available to all U.S. customers? I met Rufus a few weeks ago, and it can be a little spooky at times. Rufus can answer questions in … Continue reading Amazon Seeks More AI Updates Like Rufus To Outpace Competitors
Ruud Hein | February 22nd, 2024 Online Competitors vs. Business Competitors in SEO Keyword Research In the digital age, the line between online and offline competition has blurred, but there’s still a significant difference between the two. Some businesses might be your direct rivals on the high street or in the local community … Continue reading Online Competitors vs. Business Competitors in SEO Keyword Research
10 Metrics To Keep Track of Competitors for Your Business Improvement Syed Balkhi / 27 Jul 2022 A key way to monitor your business is to track what your competitors are doing. Why is this? One reason is to make sure that you’re up to industry standards. When you know what other businesses in … Continue reading 10 Metrics To Keep Track of Competitors for Your Business Improvement
Understanding what you can learn from your competitor’s backlinks and what to avoid Internet Marketing Ninjas on May 19, 2022 Competitive backlink research is one of the first steps in either building your own link-building strategy or figuring out what it takes to achieve your competitors’ organic rankings. Links are certainly not the only … Continue reading Everything you should know about evaluating your competitor’s backlink profile
Joe Martinez September 25, 2021 Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have … Continue reading 3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads
Laura Patterson April 19, 2021 If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: … Continue reading Your Competitors are Gaining Market Share – How About You?
Jessica Thiefels March 27, 2021 Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to your website, service pages, and blog posts. When done right, you can beat out your competitors … Continue reading 7 Solid Strategies to Stand Out From Your Competitors on Google
Nicole Blanckenberg January 7, 2021 Boy, 2020 has been quite a year, hasn’t it? The pandemic has resulted in significant changes on personal and business levels across almost every sector – and eCommerce is no exception. And while the quick and lasting changes and market pivots have most definitely diverted or stopped some trends in … Continue reading Outsell Your Biggest Competitors With These eCommerce Trends [2021]
Daniel Hopper August 5, 2020 Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where does a brand sit in the hearts and minds of customers? These associations that consumers hold with a brand … Continue reading Positioning: 5 Strategies to Stand Out From Your Competitors
