Tag Archives: Competitors

Adthena Finds Way For Brands To Compare Campaigns With Competitors

Adthena Finds Way For Brands To Compare Campaigns With Competitors by Laurie Sullivan @lauriesullivan, June 7, 2018 Adthena announced a Competitor Dashboard on Thursday that allows brands to determine how they measure up to their competitors. The dashboard enables advertisers to benchmark themselves versus competitors when it comes to impression share, clicks spend, and ad … Continue reading Adthena Finds Way For Brands To Compare Campaigns With Competitors →

Find, Analyze And Replicate Competitors’ Backlinks Quickly

SEO Backlinking

By Maros Kortis May 7th, 2018 Searching for the most attractive backlinks of competitors and then replicating those links belongs to one of the most time-consuming SEO techniques. We all know what backlink analysis takes, don’t we? Generally, there are two options: Manual methods such as search operators Backlink analysis tools There are many … Continue reading Find, Analyze And Replicate Competitors’ Backlinks Quickly →

Business Competition: How Connecting With Competitors Is Actually Good for Business

Competition Strategies

Kaitlin Westbrook — May 1, 2018 Follow @kaitwarren — May 1, 2018 What is business competition? Business competition is the process of companies and individuals competing in the same industry or field. This sort of competition applies to virtually all businesses and employees. For instance, have you ever competed with a coworker for the same … Continue reading Business Competition: How Connecting With Competitors Is Actually Good for Business →

Your Competitors Are Improving the Way They Market Online, Should You?

Online Marketing Strategies

Dave Orecchio — March 8, 2018 Follow @HighTechMKT — March 8, 2018 If your firm has not yet embraced digital marketing, I’m willing to bet a large amount of money that there is a gnawing feeling in your gut telling you you’re late to online marketing and you’re probably losing a significant amount of business … Continue reading Your Competitors Are Improving the Way They Market Online, Should You? →

Do Your Business Differentiators Really Make You Different Than Your Competitors?

Competition Strategies

Ian Dainty — February 21, 2018 Follow @iandainty — February 21, 2018 Research tells us that in order to become a leader in your field, you need to demonstrate your business differentiators, to show how your company is different than your competitors. And this is sound advice. But, when you look at the websites of … Continue reading Do Your Business Differentiators Really Make You Different Than Your Competitors? →

How to Keep Competitors From Stealing Your Sales

Competition Strategies

Joel Thomas — February 6, 2018 — February 6, 2018 Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you … Continue reading How to Keep Competitors From Stealing Your Sales →

How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018

Customer Loyalty Programs

William Harris — February 3, 2018 Follow @wmharris101 — February 3, 2018 Ecommerce is a fiercely competitive space to operate in. Thanks to the number of new tools and information that are made available each year, it’s never been easier to launch an ecommerce business. As more and more business owners continue to spin up … Continue reading How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018 →

Candidate Fit: Outsmart Your Competitors with the Right AI

Competition Strategies

Jeanette Maister — December 20, 2017 Follow @jeanettemaister — December 20, 2017 GDJ / Pixabay Artificial Intelligence in recruiting is a hot topic. Experts are clamoring to be the first to comment on the possibilities, raise concerns of the issues and even downplay features. Through all the controversy and excitement, we can’t help but ask … Continue reading Candidate Fit: Outsmart Your Competitors with the Right AI →

5 local search tactics your competitors probably aren’t using

SEO Tools

Sherry Bonelli on December 12, 2017 Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do … Continue reading 5 local search tactics your competitors probably aren’t using →

4 killer tips to help you spy on your competitors during the holidays (and after)

Competition Tools

As the holidays kick retailers into overdrive, now is the perfect time to discover what your competition is doing. Columnist Ryan Phelan shares four tips for setting up a competitive intelligence plan. Ryan Phelan on November 27, 2017 The retail world is about to shift into overdrive. Having worked on both sides of retail … Continue reading 4 killer tips to help you spy on your competitors during the holidays (and after) →