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Your marketing efforts across various channels will have a greater impact when they are aligned with one another, and columnist Kevin O’Reilly discusses how attribution is the key to achieving this alignment. Kevin O’Reilly on March 10, 2017 While much has been said about complementary media strategies, the secret to making it truly work … Continue reading Making complementary media strategies work: The recipe for cross-channel attribution
Columnist Thomas Stern explains how paid and organic search efforts can be used together to boost ROI through increased brand awareness and visitor engagement. Thomas Stern on January 8, 2016 Coordinated search strategies increase visibility and drive conversions. Paid and organic search work in tandem to hit the same marketing goals by increasing page authority, … Continue reading Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy
The mobile search platform is adding a keyword-driven advertising program to break down the walls between users’ apps with relevant deep links. Ginny Marvin on March 24, 2015 Apps on our phones still live in their own little silos. We use one app, jump out and go on to the next and there is little … Continue reading Deeplink.me Launches AppWords, A Deep Linking Ad Platform For Complementary Apps
Len AprilMarch 17, 2015 The gig economy “If Uber, Lyft, and others don’t stop relying on contract workers, business could crumble. Is it time for a new definition of employee?” asks Fast Company magazine. The resounding answer is yes! Complementary talent. The success of Uber, the app-based personal transportation service, has renewed interest and demand … Continue reading Complementary Talent vs. The Gig Economy
