Tara CoomansSeptember 2, 2015 Lazy marketers are everywhere.Some lazy marketers are smart, some are not.Some understand strategy, some do not.But they all have one thing in common: for lazy marketers, it’s all about the short cut. Hey, I’m all for time savers, working smart not harder, but let’s face it, when it comes to your … Continue reading The Marketing Strategy Lazy Digital Marketers Abandon Completely
Amanda ClarkMay 6, 2015 Having a blog no longer makes your business distinct. The jury is in when it comes to blogging, and the verdict is clear: All companies need to be publishing regular content updates if they wish to remain visible. Just blogging doesn’t actually make your brand distinct—but blogging well? That’s a different … Continue reading The 7 Habits of Completely Terrible Bloggers
Ron JohnsonMarch 26, 2015 Google’s own wealth of information coupled with the experience of marketers worldwide has shown that AdWords campaigns can bring substantial benefits to companies and organizations who want to increase their visibility and success. At least when the campaigns are properly developed and managed. On the other side, we have numerous entities … Continue reading How To Completely Waste Your Google AdWords Budget In 2015
Fran TarkentonJanuary 17, 2015 “aExperts” have been telling us for years that there are certain all-encompassing principles that will get you through the bad times and make your business a success. Well, just like you and unlike many of these experts, I’ve actually gotten my hands in the soil and started a few successful businesses, … Continue reading 3 Business Myths That Are Completely Wrong
By Ryan Estis, Published November 8, 2014 I had four sales meetings in one day recently. At the end of the day, I spent some time reflecting on how — and why — my sales strategy has completely changed over time. The traditional sales approach that that helped me succeed for years looked something like … Continue reading This Is What Happened When I Completely Changed My Approach to Sales
In recent years, there has been a swift shift towards messaging as the preferred mode of communication, with the number of phone calls steadily declining and discontent with email growing. As cited in a previous blog post, Americans aged 18-29 send and receive an average of almost 88 texts a day, compared to just 17 … Continue reading Why Messaging has Completely Surpassed Calling in the Preferences of Workers
