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If applications like CDPs and customer engagement platforms rely on data in data warehouses, what are the broad implications for the martech stack as a whole? Kim Davis on August 15, 2024 This is the third article in a three-part series. The first, on composable CDPs, is here; the second, on composable customer engagement … Continue reading What the composability revolution means for the martech stack
Big changes are afoot in the martech space under the broad term ‘composability.’ One of the first categories to be impacted is the CDP. Kim Davis on August 7, 2024 The growing use of cloud data warehouses will challenge how we think about martech stacks. It might even lead to an unbundling of applications … Continue reading What the composability revolution means for CDPs
Research-backed insights on martech composability, including the role of center platforms, specialist apps and effective handover processes. Frans Riemersma on June 25, 2024 The martech landscape has long been caught between two competing narratives: the promise of all-in-one marketing suites and the flexibility of point solutions. But there is a more nuanced reality that … Continue reading The truth behind martech stack composability
