Tag Archives: ComScore

Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities

Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities by Karlene Lukovitz @KLmarketdaily, August 19, 2022 Yahoo has partnered with Comscore to expand connected TV (CTV) brand safety tools and contextual segmenting capabilities in its demand-side platform (DSP).The Yahoo DSP will integrate Comscore Activation, a set of pre-bid inventory filters powered by contextual … Continue reading Yahoo Taps Comscore To Expand CTV Brand Safety Tools, Contextual Abilities →

comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages

Mobile Advertisement

Rating service wants to ensure fast-loading AMP pages are credited properly to publishers. Danny Sullivan on November 9, 2015 As publishers are considering making use of the new Google-backed accelerated mobile pages (AMP), some might wonder if they’ll be properly credited when this fast-loading content appears at Twitter, Google and elsewhere. Enter tracking service comScore, … Continue reading comScore To Support AMP Project, Better Tracking Of Accelerated Mobile Pages →

U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore]

Marketing Guide, Sales Guide

Cyber Monday delivered biggest online spending day of the holiday season with $2.038 billion in sales for purchases made via desktops. Amy Gesenhues on January 8, 2015 According to comScore’s latest reports, this past holiday season proved to be another gangbuster two months for online retailers. Desktop e-commerce sales increased 15 percent over 2013′s … Continue reading U.S. Holiday Desktop E-Commerce Sales Up 15% In 2014 Resulting In Another Big Year For Online Retailers [ComScore] →