Tag Archives: concerns

Financial concerns threaten the 2023 holiday shopping season

As COVID concerns decline, worries about the financial impact of a recession have soared. Kim Davis on September 20, 2022 The economy has finally replaced COVID as the main source of anxiety for consumers as brands prepare for the holiday shopping season. In fact, financial concerns have surged more than 150% YoY, while concerns about … Continue reading Financial concerns threaten the 2023 holiday shopping season →

Self-Regulatory Group Raises Concerns Over FTC’s Privacy Initiative

Regulations

Self-Regulatory Group Raises Concerns Over FTC’s Privacy Initiative by Wendy Davis @wendyndavis, September 7, 2022 The self-regulatory organization Network Advertising Initiative is raising concerns that the Federal Trade Commission’s recent move toward regulating data collection may reflect a bias against targeted advertising. “The FTC should commit to a process that explores and documents the benefits … Continue reading Self-Regulatory Group Raises Concerns Over FTC’s Privacy Initiative →

Gannett ad mishap highlights concerns about programmatic advertising

Programmatic Advertisement

Ads ran on the wrong websites for nine months before being caught by researchers Constantine von Hoffman on March 14, 2022 The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for … Continue reading Gannett ad mishap highlights concerns about programmatic advertising →

Data and privacy concerns grow among consumers

Data Privacy

A study from GroupM shows declining enthusiasm for new technologies and data sharing. Chris Wood on January 14, 2022 Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December … Continue reading Data and privacy concerns grow among consumers →

Implementing New Software? Ease Employee Concerns With These 3 Strategies

Business Software

Vine Dawkins — November 14, 2019 Follow @EnertiaVince Traditional IT deployments were once slow and expensive endeavors. Organizations had to buy or build their own infrastructures, install software, configure applications, and employ teams of tech experts for inevitable maintenance. The shift to software as a service, or SaaS, has eliminated the need for customary IT … Continue reading Implementing New Software? Ease Employee Concerns With These 3 Strategies →

Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says

Virtual Assistants

Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says by Laurie Sullivan @lauriesullivan, April 22, 2019 Some 41% of users of virtual assistants still admit to having concerns around trust, privacy and passive listening. Consumers say they will not give up personally identifiable information without a substantial reward, although more than half believe digital … Continue reading Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says →

Client in-housing, competition for talent top digital agency concerns

Customer Satisfaction

Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. Ginny Marvin on January 30, 2019 SAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, … Continue reading Client in-housing, competition for talent top digital agency concerns →