Christa Tuttle December 4, 2021 Social media has established itself as a crucial component in B2B marketing strategies. As more platforms are created and more individuals and businesses create profiles, the amount of noise increases substantially. What matters is focusing on your team’s social media strategy, narrowing in on what works best for your organization. … Continue reading 6 Questions to Ask When Conducting a Competitor Social Media Analysis
Paul Keijzer April 12, 2021 Whether your company is adhering to a traditional model or has abandoned formal reviews altogether, self-evaluation is an invaluable skill that everyone should master. With the right approach, it can be an extremely rewarding exercise no matter what organisation you work for. Bearing that in mind, let’s take a look … Continue reading Self-Assessment: Tips for Conducting Your Performance Evaluation
Christa Tuttle November 20, 2020 Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of product or concept development, the evaluation of services or test new ideas for feedback. In these interactive group settings, the … Continue reading Framework for Conducting a Focus Group
Emily Carroll September 18, 2020 The process of conducting a competitive analysis has never been more important. This year has created massive shifts in consumer behavior and how they choose to interact with businesses. As a result, competitor research has become a growing need among organizations to understand how their services, pricing offerings, and marketing … Continue reading 3 Benefits of Conducting a Competitive Analysis
Mike Parry — March 1, 2020 Which of these statements about A/B testing is correct? A. It’s a fun little experiment.B. It’s a powerful tool which must be handled correctly. The correct answer is B. Split testing is a powerful tool. And, like all tools, it has the potential to do more harm than good … Continue reading Split Decision – What to Consider When Conducting an A/B Test
Sanya Taylor — February 19, 2020 When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. Knowing what your competitors are doing can help inform your firm’s next steps and arm you with a lot of great intel – information such as their target … Continue reading 5 Key Steps to Conducting a Competitive Analysis
Ringo Nishioka — August 25, 2017 Follow @hr_nasty — August 25, 2017 Take control of your job interview and your career. Avoid a car crash / multiple car pile up Manage your interview part 2 As a candidate, you need to manage your interview. Last weeks post was on the topic of overcoming a recruiter … Continue reading Control And Manage Your Interview And the Person Conducting the Interview
Bruce Hakutizwi — August 22, 2017 Follow @BizForSaleUS — August 22, 2017 StockSnap / Pixabay Deciding to sell your business is a big step. Whether you built it from the ground up or acquired it and grew it into something bigger, a business can feel like part of the family. Determining a fair valuation and … Continue reading Conducting Thorough Sell-Side Due Diligence When Selling Your Business
Svitlana Graves — May 14, 2017 — May 14, 2017 “Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until … Continue reading A Step-by-Step Guide to Conducting Competitive Analysis
Ryan Estis — February 2, 2017 Follow @RyanEstis— February 2, 2017 I didn’t eat for 40 hours. 20 hours into the experiment I was miserable. All I could think about was food. I went to bed that night hungry, dreaming about BBQ ribs. I woke up seven hours later, feeling like I had been shot … Continue reading Conducting Little Experiments
