Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here’s how to set them up through Google Tag Manager. Gemma Fontané on May 30, 2024 Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze … Continue reading How to create and configure custom dimensions in GA4
by Suzanne Hoenig March 25, 2016 Follow @SMHoenigMarch 25, 2016 This is for all of you late bloomers, wall flowers, hangers-on, lurkers, and sane people who’ve rightly been avoiding the juggernaut that is Facebook. Those who haven’t considered a Facebook page until now. This is for all of you still recovering from the economic downturn. … Continue reading How to Configure a Small Business Facebook Page
by Danny Wong January 4, 2016 Follow @dannywong1190January 4, 2016 At first glance, data can be deceiving. High-level overviews often hide underlying issues that secretly stymie growth. Among Fortune 500 companies, Teradata’s Andy Johnson reports that only 15% use big data analytics to learn more than the ‘known-knowns.’ That leaves the remaining 85% at a … Continue reading Analytics Help: 6 Insightful Ways eCommerce Brands Can Configure Their Data to Increase Earnings
By Peter Ostrow, Published October 22, 2014 The first of this blog series delivered a compelling argument for utilizing CPQ as a must-have component of your sales effectiveness efforts, based on performance results between adopters and non-users. Today, let’s get under the hood of this machine by exploring how the strongest-performing companies in Aberdeen’s research … Continue reading Configure, Price, Quote: Behind the Curtain, Ahead of the Curve
