by Laurie Sullivan @lauriesullivan, (October 06, 2015) Poor data integration sabotages cross-channel campaigns and few companies have made the necessary steps in data collection and measurement to gain a common view of consumers within their organization, per a Forrester Consulting study commissioned by IgnitionOne. No doubt the subject — a topic of conversation at Advertising Week … Continue reading Cross-Channel Campaign Study Confirms Integrated Data Required For Success
Sally FalkowJune 29, 2015 Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. So although it is not strictly a Panda … Continue reading Google Confirms Quality Update
ZOG DigitalMarch 13, 2015 Google controls the online world. The company’s global search market penetration is nearly 60 percent, so when the search giant speaks it’s natural that marketers listen—especially when Google announces sweeping changes to its mobile SEO rankings system as it just did. Beginning April 21, Google will start ranking websites optimized for … Continue reading Websites Lacking Mobile Optimization And Responsive Design Will Lose Search Visibility – Google Confirms [Video]
