Pulling together data from mobile into the customer profile improves SMS, push notifications and in-app messages, and informs cross-channel strategies. Chris Wood on October 4, 2024 Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week’s Zeta Live event in New York. These … Continue reading Zeta Global unveils connected mobile experience and AI agents
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone. MNTN on December 6, 2023 For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and … Continue reading Could happy advertisers be the key to connected TV success? by MNTN
How CTV supercharges existing marketing efforts across the advertising board. MNTN on July 18, 2023 ’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, … Continue reading The omnichannel magic of connected TV by MNTN
Why CTV is an important part of any search strategy. MNTN on April 12, 2023 The tides of paid search and other performance channels seem to be shifting rapidly these days. Companies are changing hands, algorithms are updating and transparency is diminishing. With marketers looking for ad channels that they can consider both reliable … Continue reading Connected TV’s results transcend the TV screen by MNTN
By Aytekin Tank March 23, 2023 The last several years have turned the conventions of modern work upside down. From the remote work revolution to once-in-a-generation technological leaps, many leaders have struggled to keep up with this high-speed change—especially if they manage global teams. I know these challenges firsthand. When I started … Continue reading It’s not easy to keep remote teams connected. Here are 5 tricks to help bridge the distance
Kantar Launches Global Connected Data Solutions Team by Steve McClellan @mp_mcclellan, December 23, 2022 Media and marketing analytics firm Kantar has formed what it is calling its Global Connected Data Solutions Team within its Profiles division. The team is led by Jason Dodge as managing director, and will be dedicated to helping advertisers maximize first-party data usage … Continue reading Kantar Launches Global Connected Data Solutions Team
At Inbound 2022, HubSpot filled in the dots between the need for community and the demand for a connected customer experience Kim Davis on September 9, 2022 It was an ambitious message to deliver. The last few years have left many of us feeling disconnected in our homes and work lives as well as increasingly … Continue reading HubSpot pairs community with a connected platform
By Aytekin Tank May 16, 2022 In the world of business, everyone loves a contract. What’s not to love? They make you feel warm and fuzzy. A contract implies commitment, negotiation, and agreements to mitigate risk—all good things. After signing a contract, both sides feel confident that they can start from a place of … Continue reading Instead of binding contracts, focus on this workplace touchstone for connected team
Discover when and where to use connected TV and OTT advertising in your marketing strategy. Danni White on April 29, 2022 Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. … Continue reading Why we care about connected TV and OTT advertising
Create Loyalty With Connected Experiences by Sean Eidson , January 27, 2022 The following was previously published in an earlier edition of Marketing Insider. In categories where frequency is high and competition is fierce, there are a few key steps to engaging your best customers to deliver an experience that can create durable brand loyalty … Continue reading Create Loyalty With Connected Experiences
