Tag Archives: Connected

Internal Connectivity – 3 Ways to Determine How Well Your Company is Connected

Corporate Productivity

Errol Allen July 12, 2021 While it is important to focus on sales growth and profit margins, it’s also critical to understand what is connected to a company’s ability to function well internally. You know how the saying goes – “what happens on the inside becomes visible on the outside.” Here are 3 ways to … Continue reading Internal Connectivity – 3 Ways to Determine How Well Your Company is Connected →

5 Holiday Video Marketing Ideas to Stay Connected from Afar

Video Marketing

Jess Rozario-Ospino December 7, 2020 Video is the most engaging form of content, and with good reason. With more and more brands moving their business online, video continues to be instrumental in helping them stay relevant, and connected. What’s more, video levels the playing field for small businesses by providing visibility in the same space … Continue reading 5 Holiday Video Marketing Ideas to Stay Connected from Afar →

YouTube Select: YouTube’s new premium advertising program adds connected TV targeting

TV Advertisement

Brand advertisers will be able to target TV screen viewing for the first time. Ginny Marvin on May 19, 2020 YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as … Continue reading YouTube Select: YouTube’s new premium advertising program adds connected TV targeting →

How to Stay Connected While Working Remotely: Bonding Strategies that Can Work for Any Distributed Team

Remote Work Environment

Laura Spawn — May 11, 2020 Collaborative software and tools are widely available for companies to use with both on-site and distributed teams; however, connectivity and engagement are still concerns shared by U.S. workers. Slack’s 2018 Future of Work Study found that “91% of workers are looking to feel closer to their work colleagues, while … Continue reading How to Stay Connected While Working Remotely: Bonding Strategies that Can Work for Any Distributed Team →

COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers

Marketing Guide

COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, March 20, 2020 Luminati, which collects publicly available market stats from more than 40 million IP addresses worldwide, released data Friday on the impact COVID-19 is having on ecommerce in China, providing insight into what U.S. businesses can … Continue reading COVID-19 Dos And Don’ts To Help Marketers Stay Connected To Consumers →

Post-holiday analysis: connected TV becomes performance TV

Holiday Season

The 2019 holiday shopping season proved connected TV advertising’s direct response potential. Sponsored Content: SteelHouse on February 18, 2020   The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels … Continue reading Post-holiday analysis: connected TV becomes performance TV →

Connecting the Dots: Great UX in Connected Products

Product Development

Manish Mistry — February 7, 2020 The principles of great user experience (UX) have been around for some time. Are things really so different when it comes to connected product UX? Yes and no. The concept of keeping things consistent holds true for both digital-only products like apps and connected products. However, connected products have … Continue reading Connecting the Dots: Great UX in Connected Products →

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