Stop Letting The Connected World Beat You Down by George Simpson , Featured Contributor, May 2, 2019 A massive survey of hundreds of thousands of consumers in the U.S., France, Canada, Australia, the U.K. and Japan finds that the majority (65%) are concerned with the way connected devices (toys, smart meters, fitness monitors, home assistants, … Continue reading Stop Letting The Connected World Beat You Down
Tag Archives: Connected
How connected are you to your brand’s customer service?
Invest in your customer base in the same way you want them to invest in your company. These three steps can get you started. Ryan Phelan on April 30, 2019 My last post here generated some great conversations with readers, especially among people who wanted to go deeper into the concept of marketing-as-service and how … Continue reading How connected are you to your brand’s customer service?
Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Agencies See Google Ads Connected TV CPMs Drop For Advertisers by Laurie Sullivan @lauriesullivan, (November 03, 2018) Google Ads added a new category for television under the “performance by device tab” that allows advertisers to run YouTube ads on connected-device television. Some advertising agencies have learned that this ad type has substantially lower CPMs. Google’s … Continue reading Agencies See Google Ads Connected TV CPMs Drop For Advertisers
Shared, Open, and Remote Workspaces: Staying Connected
Tara Banda — October 3, 2017 Follow @tbanda — October 3, 2017 rawpixel / Pixabay In the age of the Silicon Valley startup, shared workspaces, open-plan offices, and remote employees are all becoming increasingly common. In order to keep up with this new way of working, unified communications technology, especially in shared and remote workspaces, … Continue reading Shared, Open, and Remote Workspaces: Staying Connected
Voice Assistant Device Owners Likely To Buy More Connected Devices
Voice Assistant Device Owners Likely To Buy More Connected Devices by Chase Martin , July 12, 2017 Consumers with a voice assistant device at home may not turn back after owning the device. More than half of them also say they are much more likely to buy a connected device in the future because of … Continue reading Voice Assistant Device Owners Likely To Buy More Connected Devices
The connected channels: All media channels must have defined budgets, priority and cohesive reporting
In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences. Thomas Stern on May 25, 2017 Brands can create a consistent and cohesive digital marketing strategy by developing a distinguished and … Continue reading The connected channels: All media channels must have defined budgets, priority and cohesive reporting
The connected brand: A framework to guide content and creative development
In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging. Thomas Stern on March 29, 2017 When brands build a framework and connect all aspects of their marketing approach, they create efficiency … Continue reading The connected brand: A framework to guide content and creative development
Break through 5 common barriers to contextual marketing and connected experiences
In an increasingly multi-channel world, it’s difficult to make every customer interaction meaningful. Columnist Mike Sands explains the secret to driving more genuine engagements that foster retention and loyalty. Mike Sands on March 7, 2017 Do your marketing programs encourage customers to regularly log in to the brand website or app? Or make use … Continue reading Break through 5 common barriers to contextual marketing and connected experiences
How the Connected World Impacts Business Operations: A Peek Behind the Curtain
by Kevin Beasley June 22, 2016June 22, 2016 Within most industries today, discussions are occurring among leaders about connected customers and their needs. From healthcare to manufacturing and even the food industry, smart technologies have had a profound effect on business operations by directly putting the connected customer at the center of business decisions, and … Continue reading How the Connected World Impacts Business Operations: A Peek Behind the Curtain
Being Constantly Connected Is NOT A Good Thing
by Mary Long April 8, 2016 Follow @MaryCLongApril 8, 2016 Digital technology offers fantastic opportunities for connecting personally and in business – social media is the new coffee break, online marketplaces the new mall. But time spent online can also be a colossal time-suck, and even ruin your reputation. So where does that leave you? … Continue reading Being Constantly Connected Is NOT A Good Thing
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