Bonnie HarrisJuly 24, 2015 Although most marketers accept that integrating marketing communications is a powerful approach, campaigns today seldom realize the full power of the methodology commonly known as IMC. Most of us synchronize our earned and owned media in some way. Many of us have learned empirically the right combinations of tactics that lead … Continue reading Connecting Strategies That Lead to Success
Kathy DamJune 24, 2015 Social media’s popularity is continuing to rise. In fact, LinkedIn is expected to have 500 million members by 2020. And while more and more professional services firms understand the benefits of social media, there’s a major advantage that’s often overlooked and underutilized. That advantage is social listening. This process involves monitoring … Continue reading The Importance of Social Listening to Connecting With Prospects
Marketers today have more data, gathered across more devices, than ever before. Contributor Roger Juntilla explores scenarios that illustrate how this newly-available data can be used efficiently and effectively. Roger Juntilla on June 19, 2015 We have reached a true cross-screen state. A recent comScore report revealed that in the past four years alone, time … Continue reading Connecting The Dots With Device Targeting
by Jessica Davis June 16th, 2015 Influencer marketing is more than just another trend in digital media. It continues to gain popularity because it’s powerful and its impact reflects on the bottom line of your business. In fact, a report by SocialChorus reveals that posts by influencers receive 16 times higher engagement than … Continue reading 5 Really Useful Tips On Connecting With Social Media Influencers
Dave BrockApril 29, 2015 I’m sure I’m trying the patience of a number of people in a client organization. We’re establishing the key strategies, priorities, goals/metrics for the coming fiscal year. The CEO is very clear about what he wants to accomplish–though I had to wrestle him down to focusing on the top two. It … Continue reading Connecting The Dots, Strategy, And Execution
Tony AdragnaApril 8, 2015 Did you ever stand in line as a kid waiting for an autograph from a celebrity? Maybe it was a sports star that you hoped to be like someday, or an author who inspired you with a book they wrote. Regardless of who it was, do you remember standing in line … Continue reading The Best Tips For Connecting With Industry Influencers On Social Media
Business.comMarch 26, 2015 For a long time, business communication flowed in one direction: from active (some would even say overactive) marketers and advertisers to passive customers. It was the Mad Men era of eye-popping ads and jaw-dropping promotions. “Customer engagement” was largely a matter of assembling focus groups to analyze consumer preferences like a scientist … Continue reading Connecting As A Constant: How Social CRM Decodes The Customer Maze
Dean KeipertMarch 12, 2015 Did you know that creating your website is only a small portion of the overall task. Once your site is developed and released online, that’s where the dirty work begins. How are you going to get quality traffic to your site? How are you going to weed out the unqualified traffic? … Continue reading Tips For Connecting Your Social Media Pages To Your Website
Alice Elliott December 16, 2014 Any successful blog’s goal is to create a personal connection. A successful blog wants you to know we are listening to you and addressing your concerns. The reason is in essence we’ve built a “virtual friendship.” We help each other grow and excel! I can’t even count the times … Continue reading How To Build A Successful Blog By Connecting
Data-driven and digital. Omnichannel and always-on. Mobile and social (mocial?). If marketers can feel overwhelmed by the complexity and pace of our ever-evolving digital world (or at least by the jargon), imagine how a customer feels when seeking to connect. Customer loyalty has long been a challenge for even the most dedicated consumer brands. Losing … Continue reading Understanding Identity, Unleashing Brand Love: 3 Essential Strategies for Connecting with Your Customer
