Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Annette Franz on October 3, 2024 Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond … Continue reading 7 ways to boost customers’ emotional connection and loyalty with your brand
May 06, 2024 A healthy workforce needs more connection, not more apps As workplace health and wellness programs multiply, overwhelmed employees need help connecting the dots. BY Owen Tripp The cost of healthcare is reaching a breaking point. The average employer’s healthcare spending is expected to rise by 8.5% this year, well above inflation—and that doesn’t … Continue reading A healthy workforce needs more connection, not more apps
Oracle’s AI And Nashville Connection For Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, May 2, 2024 Oracle has big plans for its future — but it’s no longer just about enterprise software as the company prepares to move its headquarters from Austin, Texas to Nashville, Tennessee — a city that for years has been making … Continue reading Oracle’s AI And Nashville Connection For Advertisers
Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection
Strike A Chord: The Connection Between Music And Search by Laurie Sullivan , Staff Writer @lauriesullivan, December 15, 2023 From her Dallas-based home office with several guitars hanging on the wall, Amy Rumpler, senior vice president of search and social media services at Basis Technologies, talked about music, instruments, and the integration with Google Performance Max. … Continue reading Strike A Chord: The Connection Between Music And Search
Marketers will be able to create create custom audiences for many advertising platforms. Corey Patterson on December 7, 2021 Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The feature, Cloud Connect, is a freemium offering linking to Google Big … Continue reading Lytics adds cloud data connection feature to improve ad targeting
Chris Christoff — May 19, 2020 When you run a blog, its success relies on its readers. Without dedicated blog visitors, your content won’t be able to generate leads, build customer loyalty, or bring in revenue. That’s why you need to develop a strong connection with your audience. Did you know that 53 percent of … Continue reading How to Build a Strong Connection With Your Blogging Audience
Laura Krajewski — May 3, 2020 Some days I hit about 4 p.m. and realize I haven’t really talked to anyone all day. Sure, I’ve sent a couple Slack messages and responded to emails. But, when you’re working from home, real human interaction can be hard to find. Especially in our COVID-19 reality, there are … Continue reading Boosting Morale for your Work at Home Call Center: 4 Ways to Reinforce Engagement and Connection with your Remote Team
Christa Tuttle — April 7, 2020 In 2020 we are long past the beginning of the digital age. While technology is still growing and changing, we adapt more quickly to the convenience of the new tools being offered. The novel coronavirus pandemic (COVID-19) and the social distancing that comes with it is an unimaginable challenge, … Continue reading Think Outside the Digital Box: Benefits of a Digital Connection During a Global Pandemic
Sydney Slavin — July 30, 2019 — July 30, 2019 We send a lot of connection requests on behalf of our clients for prospecting. When sending requests, we track connection request acceptance (CRA) rates for a few reasons — to make sure they do not have too many pending connection requests on LinkedIn, to make … Continue reading Pending Connection Requests – What is the Deal?
