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Sarah Bentley — August 27, 2018 — August 27, 2018 ivke32 / Pixabay Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing … Continue reading The Value Behind Personalizing Connection Requests
Michael Heller — April 26, 2018 — April 26, 2018 What does the future of work look like? Well, if the strides we’ve seen in the past ten years are any indication, it’s going to be very employee-focused, more ROWE than ever before and focus on the engagement of those…well, doing the work. Employee Engagement: … Continue reading The Stupid-Simple Connection Between Employee Engagement and Microfeedback (Plus 5 Easy Ways to Engage Employees)
Ernan Roman — September 26, 2017 — September 26, 2017 DigiPD / Pixabay “By combining companies, we believe will be able to…enhance the customer experience, increase customer value and put ourselves in an even stronger position to help shape and lead the next generation of shopping,” So said Mike George, QVC’s president and CEO. But … Continue reading All These Mergers… Consumers Are Asking: Will Their Brand Connection Still Be There?
There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience. Ryan Shelley on July 26, 2017 Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing … Continue reading The psychology of search: Unleashing the power of connection
If you want to make developer-centric events a success, columnist Josh Aberant explains, you need to be able to connect with the dev community. Josh Aberant on May 10, 2017 Developers can be skeptical, dismissive of hyperbole, willing to bench-test any product claim and unhesitatingly open to sharing their opinions with the rest of … Continue reading For marketing with developer events, connection and authenticity matter
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. Jim Yu on April 21, 2017 Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. … Continue reading SEO & intelligent content: Discovery, connection and improved performance
Mollie Shipley — February 28, 2017 — February 28, 2017 Connecting. It’s easy as 1, 2, 3. We see someone on our homepage who intrigues us or who has the credentials we are looking for, we hit that beautiful blue connect button, we customize our message and BOOM! It’s sent! Sounds great and simple enough, … Continue reading Sending a Personalized Connection Request Message
Kristina Jaramillo — December 5, 2016 Follow @GetLinkedInHelp— December 5, 2016 Clients will often ask,“What’s the ROI of getting a LinkedIn profile makeover?” Now, in many cases, the profile makeover itself will not drive revenue opportunities (although there are exceptions like Single Point of Contact – click here to read the case study.) Building a … Continue reading How a LinkedIn Profile Makeover Helped Schneider Increase Connection Conversions by 400% and Increased the Outbound Email Response Rate
With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand’s story and connect with consumers. Maggie Malek on June 1, 2016 Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown … Continue reading Live from your brand: streaming video and the new consumer connection
by Sydney Slavin May 13, 2016May 13, 2016 Let’s Connect Through multiple outreach initiatives, I have found that in addition to falling prey to the “Press enter to send” feature, many people do not know how to respond to a personalized connection request. We highly recommend sending personalized connection requests. While simply clicking “Connect” is … Continue reading Responding to a Personalized LinkedIn Connection Request
