Looker rides to the rescue of the many marketers griping about GA4’s lack of data. However, you have to refresh your data sources first. Nicola Agius on June 16, 2023 Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh … Continue reading Looker Studio releases GA4 connector update with 170 new fields
Tag Archives: connector
The CDP connector myth
Watch out for CDP vendors claiming to have diverse connector catalogs that match up well against your stack. Tony Byrne on March 9, 2023 At a recent CDP demo I attended, a nervous client asked the vendor if they had a connector to Salesforce Sales Cloud. The vendor replied affirmatively, and the client breathed a … Continue reading The CDP connector myth
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