Claravine will now provide marketing data standardization within Snowflake AI Data Cloud. Kim Davis on July 11, 2024 Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, … Continue reading Claravine connects its Data Standards Cloud with Snowflake
April 30, 2024 This Bay Area startup connects you with a ‘repair artist’ who can fix your broken stuff Nimble wants to make it easier for people to repair their items—which in turn will pressure companies to make products more fixable to begin with. BY Adele Peters When her air purifier broke, Stephanie Hoang did what … Continue reading This Bay Area startup connects you with a ‘repair artist’ who can fix your broken stuff
TD Bank rolls out a new sonic identity aiming to communicate consistent brand values and messages at every touchpoint. Chris Wood on February 14, 2024 When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank sees it … Continue reading How TD Bank connects customer experience with sound
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns. Chris Wood on October 5, 2023 Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the … Continue reading How Georgia-Pacific connects with customers on retail media networks
Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences by Laurie Sullivan @lauriesullivan, November 18, 2022 Meet Bric and Pin, Uberall’s “real guy” and “virtual” character, respectively. The global provider of hybrid customer experiences (CXs) has launched a major creative campaign to demonstrate the need for location-based businesses to combine online and offline channels. “Bric … Continue reading Uberall Creative Campaign Connects Physical (Bric) And Digital (Pin) Experiences
Soundrise is using technology to scale sponsorships while prioritizing creator independence and listener privacy. Chris Wood on November 1, 2022 Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. While Market Enginuity focuses on public radio sponsorships in local markets, Soundrise provides marketing, sales and … Continue reading Soundrise connects advertisers to podcast creators with shared values
Moz Connects Search Analytics To Google Data Studio by Laurie Sullivan , Staff Writer @lauriesullivan, July 29, 2020 Moz, which supports search engine optimization, on Wednesday announced the release of a product that offers enterprise-level rank tracking and search engine result page (SERP) analytics for brands and digital agencies. The Google Data Studio Community Connectors for … Continue reading Moz Connects Search Analytics To Google Data Studio
Concert Local is extension of Concert, Vox Media’s publisher-led programmatic ad platform. Taylor Peterson on March 11, 2020 Vox Media has launched Concert Local, an advertising solution designed to help brands scale regional messaging by connecting them with publishers and smaller media brands at the local level. A new addition to Vox’s ad suite. Concert … Continue reading Vox Media’s new ad network connects advertisers to local media audiences
Businesses can post video projects on the platform and recruit video professionals based on location, skill set and experience. Amy Gesenhues on September 23, 2019 Vimeo has announced the launched a “For Hire” marketplace, a platform designed to connect brands with video production creatives, and also help video professional search for paid opportunities. Businesses looking … Continue reading Vimeo’s ‘For Hire’ marketplace connects brands with qualified production talent
Placed Attribution For TV Connects To In-Store Visits by Laurie Sullivan @lauriesullivan, June 13, 2018 Placed, which provides attribution on consumer exposure advertising, on Wednesday introduced TV measurement as a part of Placed Attribution. The platform connects ad views seen on broadcast television to store location data from about 300 million devices through partnerships with … Continue reading Placed Attribution For TV Connects To In-Store Visits
