Google: Long-Term Impact, Consequences Of Antitrust Trial by Laurie Sullivan , Staff Writer @lauriesullivan, August 7, 2024 Strategies and market dynamics in the online advertising industry are about to take unexpected turns as the federal government readies its next trial against Google. The trial — scheduled for September 9 — will determine whether the search giant … Continue reading Google: Long-Term Impact, Consequences Of Antitrust Trial
Tax and Retirement Consequences of Biden’s 2023 Budget Proposal Due / 23 Jun 2022 As part of the Biden administration’s fiscal year 2023 budget proposal, aka the Green Book, for the Treasury Department, Janet Yellen testified before the Senate Finance Committee and the House Ways and Means Committee in early June 2022. Her first stop … Continue reading Tax and Retirement Consequences of Biden’s 2023 Budget Proposal
You’re Missing 40% Of Your Audience. Here Are The Consequences by Justin Choi , August 14, 2020 Since January, the advertising industry has been consumed with what a future without third-party cookies entails. But here’s the thing: Cookies are already half broken — and have been for a while. Apple began restricting third-party cookies on … Continue reading You’re Missing 40% Of Your Audience. Here Are The Consequences
Impacts of a dysfunctional culture within a contact center What are your core corporate values, and are they being translated into the organizational culture of your contact center? Organizational culture refers to a set of shared beliefs, values, and norms within an organization that shape the way its members perceive, interpret, and react to various … Continue reading Consequences of a Dysfunctional Contact Center Culture
Dave Brock — April 4, 2019 Follow @davidabrock — April 4, 2019 What are the consequences of doing nothing/not changing? The answer to this question is the single most important issue in every sales opportunity. Yet, when I ask this question in deal reviews, fewer than 5% of sales people can respond. If the customer … Continue reading What Are the Consequences of Doing Nothing?
The engagement metric is steering social media marketers very wrong. Here’s what you should be doing instead. Nate Elliott on November 12, 2018 at 11:13 am Brad Smallwood, Facebook’s VP of measurement of insights, published research saying there’s “no link” between trendy online measures and ad effectiveness. (Photo via Facebook video capture) Brands have measured … Continue reading The disastrous consequences of measuring engagement
There are the Obvious Results of the landmark legislation — and then there are the hidden waves that ripple out later. Barry Levine on May 25, 2018 It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind that first wave. … Continue reading After GDPR, here come the Unintended Consequences
Zach Heller — October 11, 2017 Follow @zheller — October 11, 2017 3dman_eu / Pixabay Great subject lines are a great problem to have. Problem? That’s right. Stick with me. There comes a time in every email marketer’s life when they craft what seems to be the perfect subject line. They sound out the email, … Continue reading The Unintended Consequences of a Great Subject Line
Annaliese Henwood — August 15, 2017 Follow @MktgInnovator — August 15, 2017 I’m going to provide full disclosure. I paused blogging for an entire month, but I don’t regret it. I want to take this time to share my story with the purpose of helping you decide whether a pause in blogging is worth considering … Continue reading The Consequences of Pausing Your Blogging Efforts: A Case Study
Kathy Richardson-MauroJanuary 21, 2015 Business owners are often too focused on day-to-day challenges to plan for the eventual transfer of their businesses. This lack of planning can jeopardize the future of their companies as well as the financial security of their families. Below are the top 5 consequences of not preparing a Business Ownership Transition … Continue reading Top 5 Consequences of Not Preparing Your Business Transition Plan
