Understand the key ethical challenges and best practices for responsibly adopting AI in marketing operations. Greg Kihlstrom on June 17, 2024 AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them in your organization involves carefully upholding ethical standards, maintaining customer trust and supporting a responsible workforce transition. Below are … Continue reading Ethical considerations for AI adoption in MOps
Understand if it’s time to move on by evaluating solution fit, looking into your vendor’s plans and exploring the competitive landscape. Michelle Tackabery on April 23, 2024 Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that … Continue reading 3 considerations before leaving your martech vendor
Look into contractual API restrictions, training data bias and the manual effort needed to properly tag assets in your DAM system. Michelle Tackabery on January 24, 2024 With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to … Continue reading 3 DAM considerations before adopting genAI
Make the most of your CRM data. Learn how real-time and batch-based processing works and ways to use each approach in your campaigns. Ana Mourão on January 19, 2024 When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the … Continue reading Real-time vs. batch-based CRM data processing: Key considerations
Improve your chances of success in adopting a MACH-based DXP. Here are key considerations when assessing potential vendors. Gene De Libero on March 13, 2023 The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). But is this just a marketing tactic, or do these products genuinely … Continue reading The truth behind MACH-based DXPs: Benefits, risks and key considerations
Peter Sadujko January 26, 2021 In any digital campaign, conversions matter. A conversion could be as straightforward as a prospect providing an email address or making a purchase. Although the cost of the conversion will vary, there is value in all conversions that come from your programmatic campaigns. Every digital tactic contributes in some way … Continue reading 3 Key Considerations for Conversion Campaigns
Liz Armbruester December 18, 2020 This year, omnichannel ecommerce has offered retailers a range of opportunities to reach more customers and serve them more conveniently. According to McKinsey, the massive consumer shift to online shopping across categories and the adoption of ecommerce by consumers and businesses during the pandemic is likely here to stay. Retailers … Continue reading Compliance Considerations for Retailers in 2021
Bob Burnett December 4, 2020 When implemented thoughtfully, remote work can be incredibly beneficial for employees and employers alike, affording increased work-life flexibility, eliminating commuting, and upleveling productivity for many. However, the sudden nature in which practically every business was forced to implement remote work en masse earlier in the year due to the coronavirus … Continue reading IT Considerations For a Post-Pandemic Workplace
Joanna Christopoulos October 24, 2020 A benefit of digital advertising is the ability to run campaigns in any location, regardless of where you are launching them from. And that’s not just in a number of different cities or regions nationwide, but also internationally. Reaching an international audience with your campaigns can increase awareness, revenue and … Continue reading 7 Considerations for International Targeting in Digital Advertising
Sanya Taylor August 25, 2020 In the wake of COVID-19, businesses across every market sector have innovated, restructured, and otherwise adapted to the oft-used ‘new normal.’ And while it may take some time before we see large-scale in-person events regularly occur, we as marketers should be prepared to adapt our hosted events into either a … Continue reading 10 Considerations for Hosting an Engaging Virtual-Hybrid Event
