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Isaiah Stone August 19, 2020 The change in the consumer landscape over recent years has been undeniable. We’ve heard about retail businesses closing their stores. The COVID-19 pandemic appears to have only sped up the inevitable as more million-dollar and billion-dollar companies recently announced plans to close their doors. Meanwhile, many companies have been ramping … Continue reading 3 Top Data Considerations to Grow Your Online Presence
Dhruv Mehta August 13, 2020 Need for Importing Products From China China’s export of goods is infinitely high at this time. China’s trade surplus reached 422 Billion US dollars in 2019. The export value reached 2.5 trillion US dollars. During this last decade, export has exponentially grown and that shows in their GDP contribution. The … Continue reading 4 Quality Considerations While Importing Products From China
Harshita Banka — April 8, 2020 This is a challenging time for each one of us—whether as an individual or as a business. In these difficult times, it is more important than ever to keep a human-first approach in mind for all of our decision-making. Especially in the way we build our products as we … Continue reading 5 Human-First Product Management Considerations to Make During COVID-19
Karen Repoli — October 31, 2019 Follow @karenrepoli You should budget for outsourcing well before hiring a virtual assistant. It’s is a big step for any business and your business should be making a profit first so you’ve got the funds to invest. Many business owners set aside a portion of their profits each month … Continue reading Budget Considerations Before You Hire a Virtual Assistant
Christa Tuttle — June 14, 2019 — June 14, 2019 Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Getting started with PPC advertising doesn’t have to be … Continue reading PPC Advertising for B2B Organizations: Foundational Considerations
Consumer behavior may not be what you think it is. Greg Sterling on May 31, 2019 A widely accepted idea among retail technology providers is: consumers crave personalization. However, in a new study, Deloitte finds that personalization is last on a relatively long list of factors that consumers consider when choosing a retailer. The … Continue reading Consumer study finds ‘personalization’ lowest on long list of retailer considerations
Antonia Hite — April 5, 2019 — April 5, 2019 Mobile website traffic is increasing each year, and now encompasses over 50% of traffic worldwide. For our professional services and B2B audience, mobile traffic accounts for 20-30% of website traffic, and this percentage is growing. The rise of mobile browsing makes it ever important to … Continue reading Designing for Mobile Users – 9 Considerations for Your Website
Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Ginny Marvin on February 8, 2019 Bryant Garvin speaking on Amazon advertising at SMX West 2019. Amazon can deliver customers at unmatched scale, but it requires significant seller investment compared to running campaigns on Google, Todd … Continue reading Key considerations for achieving success on Amazon
Contributor Manny Rivas breaks down three attribution modeling concepts and discusses the paid credit metric to help marketers better understand their marketing campaigns. Manny Rivas on August 6, 2018 Customer life cycles and marketing campaigns alike are becoming increasingly complex and difficult to measure. Marketing attribution is the fundamental, yet complex, concept of reporting … Continue reading 3 attribution considerations for B2B lead generation
Trademark Considerations When Building A Brand by Patrick Concannon , Rory Pheiffer , May 25, 2018 The word “brand” is used broadly as a business buzzword. Comprised of a company or product name, a brand acts as a reassuring signpost for consumers in a busy marketplace, signaling a trusted source and consistent level of quality. … Continue reading Trademark Considerations When Building A Brand
