Tag Archives: Consolidate

6 key issues when deciding to consolidate or upgrade your martech stack

From cost management to data integration and future-proofing: What to examine when deciding to replace or upgrade. Eric Holmen on July 11, 2024     CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses … Continue reading 6 key issues when deciding to consolidate or upgrade your martech stack

Sendoso acquires Alyce, as gifting, direct mail platforms consolidate

Remote work presented challenges for direct mail. Can AI make a difference? Mike Pastore on February 1, 2024 Corporate gifting platform Sendoso announced it acquired Alyce, combining two of the biggest players in the corporate gifting platform space.  There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the … Continue reading Sendoso acquires Alyce, as gifting, direct mail platforms consolidate

Less is More: Top Three Ways to Consolidate and Improve Your Store Navigation

by Eric Yonge November 10, 2015November 10, 2015 One of the more challenging design and functionality aspects of a successful ecommerce store is ensuring clear and intuitive store navigation for customers. Depending on how your site is designed and developed, navigation can either make or break your store. Below are three important navigational best practices … Continue reading Less is More: Top Three Ways to Consolidate and Improve Your Store Navigation