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Christopher Hutchens — September 14, 2018 — September 14, 2018 Websites are fun, helpful, and probably the best tool that a company has as its disposal. But there are things you need to keep in mind as you start designing, or redesigning, your website. Now, we’re going to assume that your business already has a … Continue reading How to Make A Website Redesign Successful: A Marketing Consultant’s Perspective
Amanda Abella — January 24, 2018 — January 24, 2018 Tumisu / Pixabay I am a business coach who has been helping small business owners with their online marketing and sales for years. I’ve also done marketing consulting work for financial companies looking to market to Latinos. While this is a great start, I realized … Continue reading Why Consultants Should Create a Group Coaching Program
Tobin Lehman — January 22, 2018 Follow @gonewnorth — January 22, 2018 kirstyfields / Pixabay Video marketing continues to be a rising trend as more and more businesses look to market themselves in new, effective ways. The numbers continue to justify the actions, year after year. According to a 2016 survey, 76 percent of businesses … Continue reading 10 Steps to Video Marketing for Consultants
Bob Van Rossum — December 5, 2017 Follow @BobVR — December 5, 2017 Digital marketing is constantly changing, and SEO is likely evolving faster than anything else. As an SEO recruitment agency, we see the pace of growth that occurs within the SEO space and the increasing demand for skilled SEO specialists. Video: Hubspot SEO … Continue reading 4 Skills Leading SEO Consultants Need to Polish up in 2018 (and Beyond)
Edwin Miller — November 28, 2017 — November 28, 2017 iAmMrRob / Pixabay Experts in the business world agree that digital transformation is an opportunity for businesses of every size. Customers’ buying habits have changed dramatically with the introduction of digital and mobile devices. Businesses must therefore change the way they develop, sell, and distribute … Continue reading Digital Transformation Challenges – An Opportunity for Consultants
Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI. Ryan Shelley on November 15, 2017 What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually have to answer more than once. While many … Continue reading 3 strategic goals SEO consultants should fulfill
Mario Peshev — July 13, 2017 Follow @no_fear_inc — July 13, 2017 Starting a business is a challenging endeavor that requires a lot of industry knowledge combined with know-how in marketing, web design and development, sales, accounting, legal activities (to name a few). As a solopreneur or a small team, covering the most out of … Continue reading The Strategic Role of Digital Consultants for Startups and Small Businesses
Edwin Miller — July 3, 2017 — July 3, 2017 Benchmarking analysis is an invaluable tool for today’s management consultants. Benchmarking involves comparing a current data set to historical data sets or data from industry peers, and it can help consultants determine where clients are ahead of competition, identify areas for client improvement, boost the … Continue reading 5 Ways Consultants Can Use Benchmarking Analysis
John Rabito — June 12, 2017 — June 12, 2017 The market has come a long way from the days when businesses could get by with just a dedicated IT generalist or network administrator. Advances in enterprise technology upped the ante. Regardless of size or industry vertical, companies in the current market thrive by hiring … Continue reading 4 Examples of When Hiring IT Consultants Is Better for Business
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. Pauline Jakober on November 29, 2016 Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come … Continue reading PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
