Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News by Sara Guaglione , December 22, 2020 A recent study by data solutions company Lotame examined the digital behavior of COVID-19 content readers versus non-COVID-19 content readers. It found that consumers of COVID-19 content were more likely to be family-focused, female and young, compared … Continue reading Study: Striking Differences Between Digital Readers Who Do/Don’t Consume COVID News
Tag Archives: Consume
How Millennials Consume Content (& How to Better Engage Them)
By Joyce Chou May 24th, 2018 With an annual spending power projected to hit $1.4 trillion by 2020, it’s no wonder millennials are a hot topic for marketers all over. More than ever, businesses must tailor their content strategies to appeal to millennials—but how do you effectively market to and engage this group? Typecast as lazy … Continue reading How Millennials Consume Content (& How to Better Engage Them)
Snapchat Discover: The New Way To Access & Consume Media?
Snapchat recently launched its “Discover” feature, and columnist Katy Keim explains why marketers should care. Katy Keim on February 20, 2015 Time to keep an eye on Snapchat’s “Discover.” A couple weeks ago, Snapchat announced the launch of its new Discover content distribution platform. This signaled an interesting extension to Snapchat’s instant (and disappearing) photo- … Continue reading Snapchat Discover: The New Way To Access & Consume Media?
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