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Tag Archives: Consumer

Consumer confidence drops to its lowest level in nearly two years as Americans fret over their financial futures

Consumer Engagement

April 30, 2024 Consumer confidence drops to its lowest level in nearly two years as Americans fret over their financial futures U.S. consumer confidence deteriorated for the third straight month. BY Associated Press U.S. consumer confidence deteriorated for the third straight month as Americans continue to fret about their short-term financial futures with prices and interest … Continue reading Consumer confidence drops to its lowest level in nearly two years as Americans fret over their financial futures →

Microsoft hires DeepMind cofounder to lead its new consumer AI division

Corporate Appointments

Microsoft hires DeepMind cofounder to lead its new consumer AI division Mustafa Suleyman will lead Microsoft’s Copilot efforts, with Karén Simonyan joining as chief scientist. Will Shanklin   Updated Tue, Mar 19, 2024 REUTERS / Reuters Microsoft now has a lone leader overseeing consumer AI for the first time. DeepMind cofounder Mustafa Suleyman is joining … Continue reading Microsoft hires DeepMind cofounder to lead its new consumer AI division →

Still human: Why consumer closeness matters in an AI-driven world

Consumer-Centric Marketing

As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models. Chris Robson on January 29, 2024 Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies … Continue reading Still human: Why consumer closeness matters in an AI-driven world →

Cyber Week’s sales success depends on a year-round consumer connection

Cyber Monday

Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection →

How the Digital Services Act affects consumer experience

Consumer Experience

  By Tim Ringel October 13, 2023 Most of the press surrounding the EU’s Digital Services Act (DSA) has been focused on its impact on VLOPs or “very large online platforms.” And indeed, platforms like Amazon, Alibaba Express, Facebook, Google, and the like bear the greatest potential liabilities under the law. But what’s forgotten most … Continue reading How the Digital Services Act affects consumer experience →

Rise of the empowered consumer: Navigating shifting consumer behavior

Consumer Mamangement

Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today’s empowered consumers. RJ Licata on October 10, 2023 Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers … Continue reading Rise of the empowered consumer: Navigating shifting consumer behavior →

Stagwell Feels The Need For Speed In Consumer Brand Tracking

Consumer Privacy

Stagwell Feels The Need For Speed In Brand Tracking by Joe Mandese  @mp_joemandese, August 18, 2023 Stagwell, which has been in the process of integrating a variety of related units to improve products and gain efficiencies, is doing so once again — this time merging flagship consumer research division The Harris Poll with cutting-edge software … Continue reading Stagwell Feels The Need For Speed In Consumer Brand Tracking →

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data

Advertisement Platforms

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data by Laurie Sullivan  @lauriesullivan, July 13, 2023 As marketers struggle to find data and signals to target consumers, Albert AI is releasing new AI-based technology that ties offline marketing with online sales. The move comes as Apple released new betas of … Continue reading Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data →

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