Tag Archives: consumers

Consumers Spend Less As Affiliate Marketing Takes Another Hike

Affiliate Marketing

Consumers Spend Less As Affiliate Marketing Takes Another Hike by Laurie Sullivan  @lauriesullivan, October 13, 2020 Acceleration Partners’ September 2020 report on global affiliate trends shows an 18% increase in revenue for the month compared with August 2020, driven by apparel, education and household items. The markets pushed up advertising as consumers finalized plans for back-to-school. … Continue reading Consumers Spend Less As Affiliate Marketing Takes Another Hike →

How Do Consumers Engage with Brands Through Email?

Consumer Engagement

Larisa Bedgood October 8, 2020 Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty. Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers … Continue reading How Do Consumers Engage with Brands Through Email? →

Holiday Challenges: Why Consumers Struggle To Buy Online

Holiday Season

Holiday Challenges: Why Consumers Struggle To Buy Online by Laurie Sullivan , Staff Writer @lauriesullivan, September 23, 2020 Some 40% of consumers struggle to complete basic tasks on retail websites — and most are likely to abandon the purchase or switch to a competitor rather than seek assistance. As the critical holiday shopping season approaches, survey … Continue reading Holiday Challenges: Why Consumers Struggle To Buy Online →

Most Consumers Say There’s No Way They’ll Shop In Stores This Black Friday

Black Friday

Most Consumers Will Not Shop In Stores This Black Friday by Ray Schultz , August 28, 2020 Better get your email campaign into place: It’s going to be an ecommerce Christmas. U.S. consumers are so worried about COVID-19 that 62% say “no amount” of safety measures will persuade them to shop in stores this Black … Continue reading Most Consumers Say There’s No Way They’ll Shop In Stores This Black Friday →

COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers

Marketing Guide

COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, August 14, 2020 Church’s Chicken this week launched a social scavenger hunt where guests solved riddles to win prizes. The contest gave participants a chance to win a variety of camping gear, encouraging them to get outside and play. The … Continue reading COVID-19 Cozy: How Church’s Chicken Got Closer To Consumers →

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts

Branding Lessons

Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts by Laurie Sullivan  @lauriesullivan, August 14, 2020 Consumers are developing new ways to socialize, search, shop and respond to online advertising amidst the COVID-19 pandemic. A report released this week sheds light on personalization and privacy preferences, but that … Continue reading Consumers Share ‘Specific’ Personal Data With Brands — That May Change When They Discover Data Trusts →

BLM: Which Ads Resonate Most With Consumers?

Advertisement Industry

BLM: Which Ads Resonate Most With Consumers? by Laurie Sullivan  @lauriesullivan, July 28, 2020 As brands continue to shift their messages to support the Black Lives Matter movement, analysts are working to identify the advertisements and messages that resonate most with U.S. audiences. Unruly studied the role and impact of race and stereotypes in advertising. … Continue reading BLM: Which Ads Resonate Most With Consumers? →

U.S. Consumers Trust Brands More Than The Government

Branding Trends

U.S. Consumers Trust Brands More Than The Government by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2020 A U.S. survey reveals that challenges in 2020 — the COVID-19 pandemic and systemic racism — may lead to a lasting change in the way consumers interact with brands. Market research platform Suzy surveyed 1,000 U.S. consumers between June … Continue reading U.S. Consumers Trust Brands More Than The Government →

Language Influences Search Behavior Among Hispanic, Asian Consumers

Search Strategies

Language Influences Search Behavior Among Hispanic, Asian Consumers by Laurie Sullivan  @lauriesullivan, June 10, 2020 Search behavior is driven by language for many Hispanic consumers. Lack of fluency or not speaking English is the top reason why U.S. Hispanic households ask a relative to search online for a product or a service, and not feeling … Continue reading Language Influences Search Behavior Among Hispanic, Asian Consumers →

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