Tag Archives: consumers

Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

Consumer Mamangement

Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization. David Dowhan on October 31, 2019 The proliferation of digital, content-driven devices and channels (mobile, smart TVs, social media, etc.) have reinforced a notion that consumers prefer, even expect, personalized experiences. New research says this notion may … Continue reading Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle →

Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Retail Industry

Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season →

Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds

Consumer Behavior

Consumers age 18 to 34 are the most open to data sharing. Greg Sterling on October 23, 2019 Two recent surveys sponsored by BritePool show a high level of consumer concern about privacy and, if given the option, that a majority would decline to allow online publishers to sell or transfer their personal information. CCPA, … Continue reading Nearly 90% of consumers would choose ‘do not sell’ personal data under CCPA, study finds →

Email vs. social channels: Who will win over consumers’ communication preferences?

Consumer Mamangement

In this era of authenticity, good old-fashioned email is undergoing a renaissance. Len Shneyder on October 9, 2019 at 12:41 pm In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage … Continue reading Email vs. social channels: Who will win over consumers’ communication preferences? →

Consumers Are Annoyed By Excessive Retargeting: Study

Consumer Engagement

Consumers Are Annoyed By Excessive Retargeting: Study by Ray Schultz , October 3, 2019 Retailers hoping to succeed with AI and personalization should be careful about they use data. Consumers are easily annoyed when it is done badly, according to a study by AI platform Clinch. For one thing, 41.6% of consumers surveyed said they … Continue reading Consumers Are Annoyed By Excessive Retargeting: Study →

CCPA will take effect in about three months but will consumers really care?

Consumer Engagement

If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019  The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care? →

Consumers believe brands benefit more from personal data sharing than they do

Branding Lessons

New Factual survey shows the complex state of consumer attitudes toward personal and location data privacy. Greg Sterling on August 21, 2019 There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are … Continue reading Consumers believe brands benefit more from personal data sharing than they do →

Reaching Consumers At Their Most Receptive

Marketing Guide

Reaching Consumers At Their Most Receptive by Nina Lentini , Staff Writer @Nina_Lentini, August 20, 2019 Pilgrim’s Just Bare Chicken banks on being among the top results of searches for “fresh chicken.” That’s how it came to be sold on Amazon, in fact. And, said Laston Charriez, Head of Marketing, Pilgrim’s, it is expanding to Amazon Go. It has … Continue reading Reaching Consumers At Their Most Receptive →

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