Gartner’s Kate Muhl says there are risks to using genAI in the B2C space. Learn how your core audience feels about it. Kim Davis on June 4, 2024 In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. Seventeen percent said they already had. A lot of … Continue reading Will genAI turn off your core consumers?
AI Emotions In Ads And Content: Will Consumers Embrace It? by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2024 Google, Microsoft and OpenAI showed the world how artificial intelligence (AI) will highlight emotions as the technology develops. It will rely not only on the training of large language models (LLMs), but also on publicly available … Continue reading AI Emotions In Ads And Content: Will Consumers Embrace It?
Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference. Chris Wood on April 29, 2024 Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers … Continue reading 3 ways brands can build trust with privacy-concerned consumers
A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from “inert” to “fandom.” Kim Davis on April 22, 2024 No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation … Continue reading Consumers want to buy from the ‘right brand’
Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2024 Power Digital Chief Strategy Officer Ben Dutter says the company recently introduced a platform designed with support from Meta and its business engineering team. It connects a brand’s ad creative with their own first-party data. Creative … Continue reading Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics. RJ Licata on March 28, 2024 Consumers are taking ownership of their buying journeys more than ever. Nowhere is this shift more evident than in healthcare products and services. Today’s version of a house call is a self-directed … Continue reading Data-driven content: The key to connecting with healthcare consumers
By Stephanie Mehta March 11, 2024 Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up … Continue reading Exclusive: Consumers are putting themselves first, according to new research
The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children. Constantine von Hoffman on February 16, 2024 Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from … Continue reading American Black consumers: More diverse, demanding and reachable than ever
Here’s how financial brands can use reception marketing to build trust and equity by meeting consumers’ needs with helpful, relevant content. RJ Licata on February 7, 2024 Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. Now, it’s the consumer wielding the megaphone and … Continue reading Owned asset optimization: The key to connecting with financial consumers
60% expect brands to text them at least once a week, but 71% said too many messages are why they no longer want to get them. Constantine von Hoffman on February 6, 2024 Three-quarters of U.S. consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s … Continue reading 75% of consumers made purchases as a result of SMS marketing
