Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70% rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds
Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse by Laurie Sullivan @lauriesullivan, June 28, 2023 Buyer’s remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. While there are many different reasons people feel buyer’s remorse, 48% cited guilt for buying … Continue reading Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse
Google, Microsoft Create More Ways To Let Consumers Shop by Laurie Sullivan @lauriesullivan, June 29, 2023 Google has stepped up options for consumers to purchase from retailers and brands on Search and YouTube, while Microsoft has added the ability to make purchases from Bing and Edge, the company said in separate announcements. Microsoft announced Thursday … Continue reading Google, Microsoft Create More Ways To Let Consumers Shop
Bing Adds Voice To Chat, Consumers Still Don’t Get It by Laurie Sullivan @lauriesullivan, June 11, 2023 Bing users on desktop can now talk to the chatbot and it will rely audibly. Microsoft has rolled out voice support for the search engine’s chatbot on the Edge browser for desktop. It is based on generative artificial intelligence (GAI). … Continue reading Microsoft Adds Voice To Bing Chat, But Consumers Still Don’t Get It
Consumers: Mad As Hell, Not Taking It Anymore by Aaron Paquette , Columnist, May 5, 2023 The following was previously published in an earlier edition of Marketing Insider. If it seems as if today’s consumers are simmering with rage, it’s not just your imagination. According to the latest National Customer Rage Survey conducted by … Continue reading Consumers: Mad As Hell, Not Taking It Anymore
How U.S. Consumers Really Think About Online Privacy by Laurie Sullivan @lauriesullivan, April 21, 2023 Tinuiti found that 88% of respondents to its recent survey believe technology powered by artificial intelligence will heighten privacy concerns in the future. The findings from the third annual privacy study looked at attitudes that shape online behavior and preferences … Continue reading How U.S. Consumers Really Think About Online Privacy
Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards by Laurie Sullivan @lauriesullivan, April 11, 2023 Cash-back apps make it easy for shoppers to earn rewards and for retailers to build relationships. Rakuten, which partners with thousands of stores, makes it free to join the program. Consumers can make an eligible purchase with the … Continue reading Rakuten Sees Benefits From Inflation, Consumers Turning To Cash-Back Rewards
Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff. Chris Wood on March 28, 2023 Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote … Continue reading Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote
By Shalene Gupta March 28, 2023 Inflation is at an all-time high, and inequality has been steadily climbing since the 1980s and doesn’t look like it’s going to come back down anytime soon. Given this climate, it’s hard to imagine that trust in companies is flourishing. It’s not, according to PwC, which surveyed 500 … Continue reading There’s a trust gap between business leaders, employees, and consumers. This is why
78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study by Laurie Sullivan @lauriesullivan, March 10, 2023 Social media, podcasts, search engine ads, and AI-created ad copy generate buzz, but a study on out-of-home (OOH) advertising released this week estimates that 88% of adults notice OOH ads, and nearly 80% of those … Continue reading 78% Of Consumers Have Engaged With An OOH Ad In Past 60 Days: Study
