Tag Archives: consumers

Majority Of Consumers Unhappy With Digital Shopping

Majority Of Consumers Unhappy With Digital Shopping by Charlene Weisler , Op-Ed Contributor, September 14, 2022 As the digital landscape becomes more competitive and complicated, it’s become even more important to monitor all aspects of a digital channel. Contentsquare, in its 2022 Digital Experience Benchmark Report, advised businesses to adopt an expansive and respectful view … Continue reading Majority Of Consumers Unhappy With Digital Shopping →

Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study

Marketing Strategy

Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study by Colin Kirkland , August 26, 2022 According to the CDC, one in four American adults live with a physical or mental disability. Yet software review company Capterra’s new Accessible Marketing Survey shows that accessibility barriers often exclude these folks from digital marketing … Continue reading Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study →

How to sell health and wellness when consumers are sick and tired of hearing about it

Marketing Tools

By Danica Lo August 14, 2022 Three years into the pandemic, with monkeypox and polio looming large on the horizon, it’s no surprise that many Americans are sick and tired of being bombarded with bad news about public health. For the health and wellness industry, which has long relied on worst-case scenarios to compel consumers … Continue reading How to sell health and wellness when consumers are sick and tired of hearing about it →

Rakuten Travel Research Shows How Consumers Search For Deals

Travel and Tourism

Rakuten Travel Research Shows How Consumers Search For Deals by Laurie Sullivan , Staff Writer @lauriesullivan, August 17, 2022 The desire to travel continues to increase, and consumers are ready to spend and search for deals. Rakuten Advertising’s recent travel research shows 44% of travelers plan to spend more on vacations this year, rather than downgrade … Continue reading Rakuten Travel Research Shows How Consumers Search For Deals →

Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows

Consumer Behavior

Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows by Laurie Sullivan @lauriesullivan, August 12, 2022 Commerce Signals, a TransUnion Company, released data on Friday analyzing how inflation affects discretionary and non-discretionary spending by consumers. As inflation rises, consumer spend on discretionary items like electronics and sporting goods fall. The data shows just less … Continue reading Consumers Are ‘Trading Down,’ Buying Less, Commerce Signals Data Shows →

Almost half of consumers are consciously spending less

Consumer Behavior

A new survey from LoopMe finds consumers cutting their spending and highly in favor of working from home. Kim Davis on August 3, 2022 Nearly half of consumers in the U.S., U.K. and Australia are consciously spending less due to cost-of-living concerns. The survey of 18,000 people also found that 67% of professionals in roles … Continue reading Almost half of consumers are consciously spending less →

51% of consumers would leave a brand if digital experience isn’t as good as in-person

Digital Experience

PwC survey finds younger consumers are more likely to switch brands. Chris Wood on July 21, 2022 More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to … Continue reading 51% of consumers would leave a brand if digital experience isn’t as good as in-person →

Economic Challenges Persist, But Consumers Still Spend

Consumer Behavior

Economic Challenges Persist, But Consumers Still Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 15, 2022 Rakuten Advertising in May 2022 surveyed more than 1,000 U.S. consumers who shopped for school-aged children and college students to better understand their shopping plans and incentives for this year’s back-to-school shopping season. “We are in an economically challenged … Continue reading Economic Challenges Persist, But Consumers Still Spend →

Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe

Personalization

Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe by Laurie Sullivan @lauriesullivan, June 29, 2022 Consumers still plan to make purchases during the summer holidays, despite high gas prices and inflation. “Those who plan to participate plan to spend more or the same as they did last year,” said Tory Brunker, senior director of … Continue reading Personalization Drives Purchase Behavior, Increases Likelihood Consumers Will Buy: Adobe →

AR Gives Most Consumers More Confidence In Purchases, Study Finds

Consumer Mamangement

AR Gives Most Consumers More Confidence In Purchases, Study Finds by Colin Kirkland , June 16, 2022 How effective is augmented reality (AR) in swaying consumers toward a specific product? And how is AR used throughout the purchase journey? On Thursday, Snap and Publicis Media Exchange (PMX) released findings from a two-part study conducted by … Continue reading AR Gives Most Consumers More Confidence In Purchases, Study Finds →