DeJuan Wright January 19, 2022 One day, back when I was in college – during the first week of class, my advertising professor was giving a terrific lecture on the principles and fundamentals of advertising. During the lecture, my professor – almost methodically, slowly walked back and forth from one side of the class to … Continue reading 3 Steps to Make Sure Consumers Recall Your Brand
Tag Archives: consumers
Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers
Yelp’s, Google’s Millions Of Reviews Woo Advertisers, Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, February 2, 2022 Local knowledge and personal experience make online reviews helpful when consumers search for what to buy, where to stay or what to eat. But the online industry has grappled for years with untrustworthy and fake reviews, requiring companies … Continue reading Yelp's, Google's Millions Of Reviews Woo Advertisers, Consumers
3 Steps to Make Sure Consumers Recall Your Brand
DeJuan Wright January 19, 2022 One day, back when I was in college – during the first week of class, my advertising professor was giving a terrific lecture on the principles and fundamentals of advertising. During the lecture, my professor – almost methodically, slowly walked back and forth from one side of the class to … Continue reading 3 Steps to Make Sure Consumers Recall Your Brand
A Tax Deferred Annuity 101 Guide For Non-Biased Consumers
John Rampton January 13, 2022 When it comes to retirement, we all have our own goals and visions. For my grandparents, they preferred to stay in the home that they paid off for several reasons. Mainly, though, it was because this would allow them to stay close to their kids and grandkids. But, they … Continue reading A Tax Deferred Annuity 101 Guide For Non-Biased Consumers
Few Consumers Think Brands Know Them Well, Merkle Study Finds
Few Consumers Think Brands Know Them Well, Merkle Study Finds by Ray Schultz , January 18, 2022 Brands are failing at the all-important job of knowing their customers, judging by The Next Generation Of Consumer Behaviors, a study released last week by Merkle, a firm focused on customer experience management (CXM). Only 14% of consumers … Continue reading Few Consumers Think Brands Know Them Well, Merkle Study Finds
Data and privacy concerns grow among consumers
A study from GroupM shows declining enthusiasm for new technologies and data sharing. Chris Wood on January 14, 2022 Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the media investment arm of WPP. The research was conducted in December … Continue reading Data and privacy concerns grow among consumers
A Tax Deferred Annuity 101 Guide For Non-Biased Consumers
John Rampton January 13, 2022 When it comes to retirement, we all have our own goals and visions. For my grandparents, they preferred to stay in the home that they paid off for several reasons. Mainly, though, it was because this would allow them to stay close to their kids and grandkids. But, they could … Continue reading A Tax Deferred Annuity 101 Guide For Non-Biased Consumers
Ad spend for cryptocurrencies increases as advertisers educate consumers
Data from MediaRadar indicates growing mainstream adoption of cryptocurrencies. Chris Wood on December 23, 2021 A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia. Advertising spend for digital currencies reached over $ 119 million … Continue reading Ad spend for cryptocurrencies increases as advertisers educate consumers
Do Consumers Really Care About Socially Conscious Marketing?
Do Consumers Really Care About Socially Conscious Marketing? by Maarten Albarda , Featured Contributor, November 24, 2021 The following was previously published in an earlier edition of Media Insider. There is a growing body of research that says consumers care about their world and the impact businesses have on it. According to a Sogeti Cap … Continue reading Do Consumers Really Care About Socially Conscious Marketing?
Recent Data Shows That Consumers Prefer Products With These Types of Packages
DeJuan Wright November 26, 2021 We’ve all heard the saying to “never judge a book by its cover.” And while that saying certainly is helpful in helping us to not take appearances for granted, and not undervaluing things and people based on what they look like on the outside – we still make decisions on … Continue reading Recent Data Shows That Consumers Prefer Products With These Types of Packages