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To be visible, optimize your site with clean HTML, metadata, fast responses and bot-friendly configurations. Jed White on February 3, 2025 Want AI search engines and agents to find and use your content? Traditional SEO isn’t enough. AI systems process information differently. This guide breaks down key optimizations to help your content stay visible … Continue reading How to optimize your content for AI search and agents
Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide. Stephanie Trovato on January 21, 2025 Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving … Continue reading Content atomization: Maximize ROI by repurposing your best ideas
GAI: What Makes Content Creators Embrace It? by Laurie Sullivan , Staff Writer @lauriesullivan, January 9, 2025 Brands continue to struggle with getting the ideal generative AI-generated content in front of consumers that will entice them to make a purchase or at the very least, inquire about products through a click or search on their website. … Continue reading GAI: What Makes Content Creators Embrace It?
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content. MarTechBot on December 23, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Email content for B2B decision-makers: Best of the MarTechBot
Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results. Moni Oloyede on December 20, 2024 Are you pouring time and effort into content that routinely underperforms? You’re not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? … Continue reading 5 content killers that ruin results — and how to fix them
AWS, Google Use AI For A New Spin On Searchable Video Content by Laurie Sullivan , Staff Writer @lauriesullivan, December 3, 2024 Twelve Labs, a generative artificial intelligence (GAI) startup specializing in multimodal AI to understand video content, worked with Amazon Web Services (AWS) to develop technology that makes searching videos as easy as searching text. Jae Lee, … Continue reading AWS, Google Use AI For A New Spin On Searchable Video Content
Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized. Paul Fleming on November 20, 2024 In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing … Continue reading How to use AI and automation to organize your content marketing
Google Helpful Content Update Went Terribly Wrong by Laurie Sullivan , Staff Writer @lauriesullivan, November 15, 2024 Morgan McBride owns a small business with husband Sean in South Carolina helping others renovate their homes, which she started after the couple renovated a condo and home of their own. McBride, a renovator and blogger, told her story … Continue reading Google Helpful Content Update Went Terribly Wrong
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media. Kelsey Libert on November 6, 2024 What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By … Continue reading What makes content go viral, backed by research
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. Constantine von Hoffman on October 30, 2024 Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial … Continue reading Beyond the funnel: A new approach to content marketing
