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Tag Archives: Content

Email content for B2B decision-makers: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content. MarTechBot on December 23, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Email content for B2B decision-makers: Best of the MarTechBot

5 content killers that ruin results — and how to fix them

Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results. Moni Oloyede on December 20, 2024   Are you pouring time and effort into content that routinely underperforms? You’re not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? … Continue reading 5 content killers that ruin results — and how to fix them

AWS, Google Use AI For A New Spin On Searchable Video Content

AWS, Google Use AI For A New Spin On Searchable Video Content by Laurie Sullivan , Staff Writer @lauriesullivan, December 3, 2024 Twelve Labs, a generative artificial intelligence (GAI) startup specializing in multimodal AI to understand video content, worked with Amazon Web Services (AWS) to develop technology that makes searching videos as easy as searching text.  Jae Lee, … Continue reading AWS, Google Use AI For A New Spin On Searchable Video Content

How to use AI and automation to organize your content marketing

Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized. Paul Fleming on November 20, 2024   In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing … Continue reading How to use AI and automation to organize your content marketing

Amazon Launches Its First YouTube Original Branded Content Series

Amazon Launches Its First YouTube Original Branded Content Series by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2024 Amazon’s “Celebrity Substitute,” an original branded content series, is premiering today exclusively on YouTube. The digital series released nine episodes ranging from 5 minutes to 8 minutes each in length. It follows host Julian Shapiro-Barnum, the 25-year-old comedian … Continue reading Amazon Launches Its First YouTube Original Branded Content Series

Hiring a content strategy development manager: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development. MarTechBot on September 30, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Hiring a content strategy development manager: Best of the MarTechBot