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Tag Archives: Content

Product Content Citations Dominate AI Search – Where Do Others Fall In Line?

Product Content Citations Dominate AI Search – Where Do Others Fall In Line? by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2025 Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites.  Google executives have long said that links to pages … Continue reading Product Content Citations Dominate AI Search – Where Do Others Fall In Line?

12 over-looked content marketing tools and features you should be using

Level up your content tool stack with these highly effective yet oft-underrated content and SEO tools. Jessica Foster on April 10, 2025   In pursuit of creating the most interesting, creative and drool-worthy marketing content, I’ve become a bit of a software nerd. There are countless tools to choose from — the ones everyone knows, … Continue reading 12 over-looked content marketing tools and features you should be using

Simon & Schuster wants to be your favorite content creator

March 27, 2025 Simon & Schuster wants to be your favorite content creator BY Eve Upton-Clark If you were given $100 and five minutes in a bookstore, which titles would you pick? That’s the premise of Simon & Schuster’s upcoming web series, Bookstore Blitz—the publisher’s latest internet-inspired effort to market its authors. And Bookstore Blitz is … Continue reading Simon & Schuster wants to be your favorite content creator

New content strategies for handling AI-powered search

AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation. Dave Minifie on March 10, 2025   With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. This shift impacts every … Continue reading New content strategies for handling AI-powered search

How to optimize your content for AI search and agents

To be visible, optimize your site with clean HTML, metadata, fast responses and bot-friendly configurations. Jed White on February 3, 2025   Want AI search engines and agents to find and use your content?  Traditional SEO isn’t enough. AI systems process information differently.  This guide breaks down key optimizations to help your content stay visible … Continue reading How to optimize your content for AI search and agents

Content atomization: Maximize ROI by repurposing your best ideas

Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide. Stephanie Trovato on January 21, 2025   Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving … Continue reading Content atomization: Maximize ROI by repurposing your best ideas

Email content for B2B decision-makers: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content. MarTechBot on December 23, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Email content for B2B decision-makers: Best of the MarTechBot

5 content killers that ruin results — and how to fix them

Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results. Moni Oloyede on December 20, 2024   Are you pouring time and effort into content that routinely underperforms? You’re not alone. Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Why? … Continue reading 5 content killers that ruin results — and how to fix them

AWS, Google Use AI For A New Spin On Searchable Video Content

AWS, Google Use AI For A New Spin On Searchable Video Content by Laurie Sullivan , Staff Writer @lauriesullivan, December 3, 2024 Twelve Labs, a generative artificial intelligence (GAI) startup specializing in multimodal AI to understand video content, worked with Amazon Web Services (AWS) to develop technology that makes searching videos as easy as searching text.  Jae Lee, … Continue reading AWS, Google Use AI For A New Spin On Searchable Video Content