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Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized. Paul Fleming on November 20, 2024 In the fast-paced world of marketing, it’s easy to get distracted by the newest technology trends. However, amidst the excitement, we don’t want to overlook the marketing … Continue reading How to use AI and automation to organize your content marketing
Google Helpful Content Update Went Terribly Wrong by Laurie Sullivan , Staff Writer @lauriesullivan, November 15, 2024 Morgan McBride owns a small business with husband Sean in South Carolina helping others renovate their homes, which she started after the couple renovated a condo and home of their own. McBride, a renovator and blogger, told her story … Continue reading Google Helpful Content Update Went Terribly Wrong
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media. Kelsey Libert on November 6, 2024 What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By … Continue reading What makes content go viral, backed by research
B2B brands focus too much on the customer journey and not enough on how to be top-of-mind before that journey even begins. Constantine von Hoffman on October 30, 2024 Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial … Continue reading Beyond the funnel: A new approach to content marketing
Amazon Launches Its First YouTube Original Branded Content Series by Laurie Sullivan , Staff Writer @lauriesullivan, October 22, 2024 Amazon’s “Celebrity Substitute,” an original branded content series, is premiering today exclusively on YouTube. The digital series released nine episodes ranging from 5 minutes to 8 minutes each in length. It follows host Julian Shapiro-Barnum, the 25-year-old comedian … Continue reading Amazon Launches Its First YouTube Original Branded Content Series
Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs. Moni Oloyede on October 18, 2024 All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is … Continue reading 3 critical steps for creating content that converts
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: roles and responsibilities for content strategy development. MarTechBot on September 30, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Hiring a content strategy development manager: Best of the MarTechBot
September 17, 2024 The need to address transparency in content marketing today Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. BY Keith Turco Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased … Continue reading The need to address transparency in content marketing today
Create high-impact content by understanding buyer preferences and leveraging existing assets. Scott Gillum on September 11, 2024 We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our … Continue reading The 4 types of content buyers want
Key trends, lessons and strategies to help you navigate the exciting future of AI-powered content creation and stay ahead of the curve. Lisa Peyton on September 6, 2024 We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative … Continue reading The AI-powered marketer’s roadmap to the future of content
