Avoid the legal and ethical dangers of stock content misuse. Explore these cautionary tales and best practices for managing stock assets in your DAM. Michelle Tackabery on July 23, 2024 As marketers who rely on creative collaborators to produce amazing adverts, timely text and vibrant visuals, we all use stock content. A good stock … Continue reading 3 ways to avoid stock content misuse in your DAM
Here’s how modular content can streamline your marketing efforts and optimize your content pipeline across multiple channels. Nicole Greene on July 10, 2024 This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations … Continue reading How to produce modular content to drive personalization at scale
Apple blog TUAW returns as an AI content farm TUAW recently began publishing “new” content with the bylines of writers who haven’t worked there in more than a decade. karissa bell Wed, Jul 10, 2024 The Unofficial Apple Weblog (TUAW) has come back online nearly a decade after shutting down. But the once venerable … Continue reading Apple blog TUAW returns as an AI content farm
New YouTube policy lets you request the removal of AI-generated content that uses your likeness YouTube will give the video owner 48 hours to act on the complaint. will shanklin Updated Tue, Jul 2, 2024 YouTube quietly added a new policy last month that lets you request the removal of AI-generated content featuring your … Continue reading New YouTube policy lets you request the removal of AI-generated content that uses your likeness
Content as a commodity for auto dealers? Customers hunting auto inventory across countless websites? That may be the present, but Constellation wants to change the future. Kim Davis on June 18, 2024 “We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me. Lee is … Continue reading Next-level content creation for the auto industry
Tips about SEO and how to create content and successful websites from Google’s Search Liaison Danny Sullivan. Danny Goodwin on June 10, 2024 If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating … Continue reading Google: Audience focus, content quality are still the keys to SEO
McDonald’s First Foray Into AI Experiments Supported By User-Generated Content by Laurie Sullivan , Staff Writer @lauriesullivan, June 3, 2024 For marketers wondering what AI can do to help market and advertise a brand, look at McDonald’s’ first foray into the technology. And in a sense, it’s consumer generated. McDonald’s provided the technology. In exchange, it … Continue reading McDonald’s First Foray Into AI Experiments And User-Generated Content
AI Emotions In Ads And Content: Will Consumers Embrace It? by Laurie Sullivan , Staff Writer @lauriesullivan, May 15, 2024 Google, Microsoft and OpenAI showed the world how artificial intelligence (AI) will highlight emotions as the technology develops. It will rely not only on the training of large language models (LLMs), but also on publicly available … Continue reading AI Emotions In Ads And Content: Will Consumers Embrace It?
Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster. Taylor Peterson on May 14, 2024 For years, marketers have bemoaned the task of producing compelling visuals at the quality, quantity and speed demanded by the organization. The traditional creative process of moodboarding styles, art directing a shoot and meticulously refining … Continue reading 4 AI tools to supercharge visual content creation
May 09, 2024 TikTok is now labeling AI-generated content The move is part of a widespread effort to add safeguards to artificial intelligence. BY Associated Press TikTok will begin labeling content created using artificial intelligence when it’s uploaded from outside its own platform. TikTok says its efforts are an attempt to combat misinformation from being spread … Continue reading TikTok is now labeling AI-generated content
