Discover why HubSpot’s Content Hub points to tech stack consolidation, and how this AI-led feature actually underlines the need for human expertise. Ali Schwanke on May 23, 2024 Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But … Continue reading HubSpot’s Content Hub: How does it impact marketing’s future?
Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency. Allen Martinez on April 26, 2024 Sam Altman’s proclamation that “movies are going to become video games and video games are going to become something unimaginably better” is more than just a prediction — it’s a vision … Continue reading AI content creation: Ushering in the unimaginable
HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates. Kim Davis on April 24, 2024 HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase. The new Content Hub offers: AI Content Creation including both text … Continue reading HubSpot launches new genAI-powered Content Hub
CNET Co-Founder Moves Into AI Voice Content Creation by Laurie Sullivan , Staff Writer @lauriesullivan, April 23, 2024 CNET co-founder Shelby Bonnie has created a video-production service that uses artificial intelligence (AI) to turn a basic video shot on a mobile phone into engaging content. The tool is geared toward all types of creators, such as … Continue reading CNET Co-Founder Moves Into AI Voice Content Creation
April 18, 2024 Generative AI’s refusal to produce ‘controversial’ content can create echo chambers In a recent report, we found that generative AI has important shortcomings regarding freedom of expression and access to information. BY The Conversation Google recently made headlines globally because its chatbot Gemini generated images of people of color instead of white people … Continue reading Generative AI’s refusal to produce ‘controversial’ content can create echo chambers
Captivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers. Stephanie Trovato on April 16, 2024 With the right content marketing strategy, you can engage your audience at every stage of their journey. From sparking initial awareness to nurturing their consideration and guiding them toward … Continue reading How to optimize your content strategy across the customer journey
We talk to Adobe partners about some of the challenges created by genAI and its ability to scale content creation. Kim Davis on April 3, 2024 Talking to some prominent Adobe Partners in the corridors and on the Community Pavilion floor at Adobe Summit this year, we constantly heard the content space — the “content … Continue reading The content supply chain is ‘a mess’: Can Adobe help fix it?
April 01, 2024 How to reinvigorate your brand content At South by Southwest 2024, three marketing pros shared their thoughts on rising above the noise BY FastCo Works Crafting and nurturing a standout brand takes serious care, especially these days when consumer attention is so hard to pin down. Marketers and creatives find themselves juggling greater … Continue reading How to reinvigorate your brand content
This approach puts the healthcare consumer first, building loyalty through transparent, educational content that simplifies complex topics. RJ Licata on March 28, 2024 Consumers are taking ownership of their buying journeys more than ever. Nowhere is this shift more evident than in healthcare products and services. Today’s version of a house call is a self-directed … Continue reading Data-driven content: The key to connecting with healthcare consumers
Here’s how AI impacts content marketing by enhancing every stage of the lifecycle, from research and idea generation to creation, distribution and analysis. Taylor Peterson on March 22, 2024 As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort … Continue reading Transforming content marketing lifecycles with AI
