Tag Archives: Content

How to create content for every stage of the customer journey

Craft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion. Stephanie Trovato on March 20, 2024 Ever landed on a website, ready to explore, only to be met with a loud “BUY NOW!” before you’ve even found your bearings? It’s jarring, right?  Now, think about a different welcome … Continue reading How to create content for every stage of the customer journey

How to find and nurture top-notch B2B writers for high-converting content

A strategic approach to building a team of savvy B2B writers with the ability to craft compelling content that resonates with your audience. Margaret Lee on March 19, 2024 Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. The issue? We … Continue reading How to find and nurture top-notch B2B writers for high-converting content

3 proven ways to use ChatGPT to beef up your content strategy

Scale content creation, outmaneuver competitors and intuitively map reader journeys using ChatGPT. Eric Dates on March 18, 2024 ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. While most view it as a way to generate new content, I look at it to help … Continue reading 3 proven ways to use ChatGPT to beef up your content strategy

Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide

  March 13, 2024 Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide As the presidential election nears, ‘Murthy v. Missouri’ will have major implications for online discourse. BY Issie Lapowsky Government officials have been talking tough to Big Tech for years now.  President Biden has … Continue reading Can the government tell social media platforms how to moderate their content? The Supreme Court is about to decide

How influencers and content creators are reshaping brand strategies

Connecting with creators and influencers can boost brand visibility. Tap into this strategy to build trust and engagement with your audience. Shama Hyder on February 27, 2024 Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. They’re captivating millions … Continue reading How influencers and content creators are reshaping brand strategies

How AI enhances multimedia content creation

From automated video editing to writing assistants, explore how AI is transforming multimedia content creation. Stephanie Trovato on February 21, 2024 AI in multimedia content creation is like having a super-smart assistant who knows your audience better than they know themselves, can crunch data in milliseconds and has a creative streak. This assistant doesn’t get … Continue reading How AI enhances multimedia content creation

B2B content marketing: Driving success through strategic content creation

B2B content marketing has emerged as a powerful tool for businesses to engage, educate, and convert their target audience. Chris Wood on February 20, 2024 B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience and drive conversions. In this article, we will explore the fundamentals of … Continue reading B2B content marketing: Driving success through strategic content creation

Reddit reportedly signed a multi-million content licensing deal with an AI company

Reddit reportedly signed a multi-million content licensing deal with an AI company The company will use Reddit content to train its AI models, Bloomberg says. Mariella Moon   Sat, Feb 17, 2024 Anadolu via Getty Images Ever posted or left a comment on Reddit? Your words will soon be used to train an artificial intelligence … Continue reading Reddit reportedly signed a multi-million content licensing deal with an AI company