Tag Archives: Content&#39s

Content’s Growing Pains Look A Lot Like Social Media Marketing’s

by Laurie Sullivan, September 8, 2014, 11:31 AM< Tracking and analyzing content marketing performance looks a lot like the trials and tribulations marketers went through with earned media in Facebook and Twitter. Performance is tracked based on “eyeballs.” Many executives look for the same impact they gain from lead generation, rather than some of the … Continue reading Content’s Growing Pains Look A Lot Like Social Media Marketing’s →

One Way You Know Your Sponsored Content’s Being Laughed At

Content Marketing

And now, at last, the Social Media Insider will stop discussing retargeting and social data and finally offer some comic relief. Good thing that I’m not writing about the executive musical chairs at Twitter, or Facebook’s expanded targeting capabilities, right? You see, it’s a Friday in summer (well, close enough), so I’m devoting this column … Continue reading One Way You Know Your Sponsored Content’s Being Laughed At →