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Another independent CDP is absorbed by a digital experience platform. Kim Davis on January 8, 2025 Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS. Lytics’ first-party data management capabilities are expected to supplement the existing Contentstack Personalize. Capabilities … Continue reading Contentstack acquires CDP Lytics
The hub is intended to help marketing and IT partners launch new digital experiences created with modular content. Chris Wood on May 27, 2022 This week, content experience platform (CXP) Contentstack debuted their Automation Hub, a no-code composable architecture tool. What it does. The Automation Hub simplifies, on the front end, the deployment of composable … Continue reading Contentstack debuts no-code Automation Hub
