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Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization. Alan K’necht on July 22, 2024 To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. … Continue reading How to put marketing data into meaningful context
The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’ by Laurie Sullivan @lauriesullivan, June 21, 2023 Contextual is “slightly misunderstood,” according to Teads Global VP of Data James Colborn, who introduced at Cannes the Contextual Council, a forum to inspire new connections with cross-industry leaders. Colborn brought the message to this year’s Cannes Lions … Continue reading The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’
Contextual segments represent a way of targeting audiences which is not reliant on identities. Kim Davis on December 3, 2021 Integral Ad Science (IAS) has announced enhancements to its Context Control solution for publishers and advertisers. Context Control helps advertisers to circumvent inappropriate environments for digital advertising as well as to reach audiences consuming specific … Continue reading IAS announces enhancements to Context Control
Mediavine explains how AI-powered contextual advertising (and persistent IDs) will help fill the cookie gap. Kim Davis on December 3, 2020 Advertisers and publishers are scrambling to find alternatives to the third-party cookies which have been prime way of understanding audiences and their interests, but which are soon to be history. One alternative, which seems … Continue reading Using AI to replace cookies with context
Knowing what challenges your audiences face and utilizing effective emotional writing to strike a chord is key to developing campaigns that connect. Ryan Brock on July 15, 2020 We all know how valuable audience personas can be for marketers. They outline demographic information and pain points for different types of customers, and can help us … Continue reading Why audience context matters
Chris Pitt — April 17, 2020 Last week, while trying to make sense of search marketing in the context of COVID-19, I came across a Warren Buffet quote that read, “Be fearful when others are greedy and greedy when others are fearful”. Now I’m not advocating being greedy, especially not at a time like this, … Continue reading Search Marketing in the Context of COVID-19
Peter Koning — September 10, 2019 — September 10, 2019 Dispirited, unmotivated, unappreciated workers cannot compete in a highly competitive world. Frances Hesselbein The core responsibilitie of the agile leader is creating the right context for the agile teams so they can thrive and self-manage. One of the characteristics of this context is all about … Continue reading How Can Agile Leaders Create the Right Context for Ownership?
We have reached a content peak and the context of how we learn about, access and make choices is now nearly as important as the quality of the content. Peter Minnium on March 19, 2019 “Content is King-er” concluded a leading media industry prognosticator in the keynote address at the recent Media Insights and Engagement … Continue reading Content may be king, but context is queen
In this age of sound bites and clickbait headlines, contributor Matt Umbro contends it’s more important than ever to dig deeper into what we’re told. Matt Umbro on July 6, 2018 at 5:03 pm I’m a big fan of Twitter because it provides me with instantaneous information and commentary. It lets me see what’s trending … Continue reading If content is king, then context is queen
A Return To Context: How Audience Obsession Led Marketers Astray by Casey Wuestefeld , Columnist, June 8, 2018 The recent convergence of data and brand safety concerns has put marketers today into a deeply reactive state. On one hand, marketers are having to completely rethink their approaches to audience data, particularly as it relates to … Continue reading A Return To Context: How Audience Obsession Led Marketers Astray
